I’ve been to the underbelly of this industry and can report that the world of “business success” coaching can be pretty slimy. SOME of the B.S. I see pedaled as MUST FOLLOW advice is offered in good faith, by people who believe their own B.S. But, there’s some that are offered with a wink and a nod… sold as gold to trusting followers… even while the seller knows it is nothing more than lipstick on a pig.
So, do you really want to be a MUST FOLLOW online? Do you really want to be THAT person in your industry? The leader whose programs and events sell out? The influencer who can charge what they want for their services? Who can show up EXACTLY how they want — talk how they want, dress how they want, say what they want — regardless of industry norms?
If this is what you REALLY want, keep reading.
First of all, please know that a PROFItABLE following is different from a MASSIVE following. Not all massive followings are profitable (Most aren’t.) and not all profitable followings are massive.
TRUTH: If you can’t generate income from a small list, you’ll be hard pressed to generate income from a large list. So, focus on the relationship… the impact, the influence. As your relationships go deeper, as the trust between you and your market RISES, so too will your income. This is an absolute, guaranteed certainty.
So, what is the #1 MUST DO to generate this kind of PROFITABLE online Following? Here it is, friend:
BE WORTH FOLLOWING.
Stop following all of the step-by-step B.S you’re being sold.
Stop worrying about the funnels and the click throughs and the magic words.
Ignore all of the ShOULDS that are consuming your time right now…
SHOW UP AND PREACH LIKE YOU MEAN IT.
Did you REALLY think it was all that other stuff?
Did you REALLY think that you’d become rich and famous because all of your boxes were checked off? Because all of your funnels had the exact right amount of words and were delivered on the exact right day and in the exact right order?
Did you REALLY think it was about you being more organized or professional? Did you REALLY think you learning the ins and outs of webinars or Facebook groups or chat bots or WHAT-THE-HECK-EVER else would move the needle? Generate demand?
Forget all of that. Or delegate it. Let it sit and spin for a minute.
And instead, show up with a message…
with a Passion…
with a Philosophy…
with a righteous anger…
with a commitment…
that is WORTH following.
Because a well-organized, professionally polished CARBON COPY of every other “leader” in your niche isn’t what people want. (This is very good news for me. lol… )
So, BE WORTH FOLLOWING.
Stand in the gap for your market.
Say what none else DARE say.
State the OBVIOUS.
Show up as ruthlessly authentic.
And care about the people you aim to serve.
THIS is how you generate a profitable following. By showing up every day as a LEADER who is WORTH following.
BTW, there are still a few spots open in my BETA (i.e. you get my personal attention and at a CRAZY REDUCED price) program The MEMBERSHIP MIRACLE. Check it out: http://www.bmichellepippin.com/the-membership-miracle
Visit my Facebook page and read my post, QUICK RANT: ONE THING I NEVER SAID IS THAT IT’D BE EASY.