Today, ironically during my first yoga class in YEARS, a new money goal literally popped into my head. My new monthly money goal is $20K higher PER MONTH than the one I’d previously been reaching for, and as I sat with that for a moment, I realized something.
I don’t do things TODAY that are wildly different than I did things “back in the day.” The way I spend my days TODAY isn’t WILDLY different than when I was earning $2500 or $5000 per month.
Some things have definitely changed, of course. MOSTLY, I’m a whole lot less stressed about work. I do more of what I LOVE and LOOK FORWARD to and tolerate a WHOLE LOT LESS of what I don’t.
So, I’m making MORE money, but with a lot less stress, hustle and “hurry.” Here’s exactly what changed, the 6 steps that carved out a better business (and bottom line) for me:
1) I CUT AWAY ANY MONEY SOURCE THAT FELT PRESSURED, HARRIED OR STRESSFUL. Basically, I pruned my business, and slowly — over time — “fired” any source of income that filled me with even a teeny-tiny bit of dread.
If I didn’t LOVE it and LOOK FORWARD to it, I cut it away. I’m a pragmatist and so I did this OVER TIME, not all at once. I fired clients, ended contracts (and didn’t renew) and canceled things that didn’t light me up.
This was the first step. Nature DOES abhor a vacuum. To make room for more aligned (less stressful, less forced) income… cut away the income that is sucking up too much of your time, energy and bandwidth.
2) SOLICIT ONLY “HELL YES” CLIENTS, MEMBERS AND CUSTOMERS. it should be a hell yes for THEM and a hell yes for you…. it should feel like a PERFECT fit. Especially with the Women Who WOW membership, I ONLY want women entrepreneurs who are DESTINED to be part of our online community. If they him and they haw… if they want to “think it death” I kindly (and quickly) withdraw the invite. It’s either a HELL YES or it’s a NO.
3) SHOW UP DAILY AND SERVE. To truly be able to “cherry pick” your clients, you need a steady stream of people interacting with you and engaging with your brand. Showing up DAILY and serving from YOUR specific slice of genius is THE BEST WAY to erect your own stage and build a following that allows you to dramatically increase your income without increasing your stress.
4) MAKE THE ASK. One of the most shocking things I’ve encountered in my business “career” is the woman with a massive following…. incredible envy-producing media coverage…. who’s making $400 – $500 per month. Blows my mind.
So, “just” showing up and serving every day obviously isn’t enough. You’ll have to make the ask and INVITE people into your world. Invite them to join your membership. Invite them to contact you for a 1:1 session. Invite them into a new program you’re offering. You have amazing skills, expertise, and programs. Don’t be shy about inviting other professionals to buy from you. ONLY when they buy can you TRULY partner with and help them.
5) CONSTANTLY SPEAK TO MORE PEOPLE. Always look for opportunities to carve out a new path to your door. Write guest posts for various sites. Say YES the next time you’re invited to participate in a tele-summit. Reach out to the media, and be helpful. Speak at other people’s events.
5b) Keep speaking intimately with the people already under your tent. Don’t get so excited about NEW audiences that you ignore those already paying attention to you.
6) SELL OUT!!! Here is where I’ll lose the majority of people because TRULY selling out is a scary concept…. Letting go of Plan Bs, forgoing the security of a safety net, saying NO to something when you’re not sure where your next YES is coming from, making a STAND that may cost you business….
All of these things require not only an unshakeable confidence in yourself but also a certain FAITH in your future…
I’m going to do a full 6-week training on SELLING OUT for my Women Who WOW members… what it looks like, what it feels like, how to do it “responsibly” and more. Sometimes, you’re literally ONE SMALL DECISION, ONE SMALL YES away from the reality of what you’re only dreaming about right now.
If you’d like to join Women Who WOW, now’s the time. We have over 50 hours of video training in our library just waiting on you… and a loyal and active community waiting to meet you… and support you as you deliberately design YOUR ideal business. All you have to do is say HELL YES.
In case you missed it, head over to my Facebook page to check out today’s video discussing money and mindset.