NEVERMIND, YOU DON’T REALLY WANT MORE CLIENTS.
People often find me when they want more clients.
I’m a client creator.
I know how to call forth clients from your list, get them to raise their hands and take out their credit cards.
It’s (part of) what I do.
If you GENUINELY want more clients right now, I invite you over to the official Women Who WOW blog (bmichellepippin.com) where you can find 10 years of content that will help you solve ANY marketing or sales problem you may be experiencing. If you read — and then take action on what you read — you’ll get more clients.
BUT, do you REALLY want more clients?
I’m willing to bet NOT.
A lot of people come to me because they THINK they want new clients. In some ways, this is true, but REALLY…
what they REALLY want..
is more money.
And they think that if they want more money,
they need to get more clients.
This seems to make sense, so let’s dig in a little more.
Let’s assume your YOUR IDEAL YEARLY INCOME was $100,000.
You can make this by having 1000 clients paying you $100.
or 500 clients paying you $200.
or 200 clients paying you $500.
or 100 clients paying you $1000.
or 50 clients paying you $2000.
or 10 clients paying you $10,000.
Now, which of these options do you prefer??? Because it JUST MAY BE TRUE that you want LESS clients.
Which “life” seems more desirable for YOU?
A life finding, selling to and then serving 1000 clients each year?
Or a life finding, selling to and then serving 10 clients each year?
I can tell you which appeals to me. In fact, in 2015 (or so) I capped my own private consulting firm at a whopping FIVE clients. Because when it came down to it, what I really wanted was LESS clients.
Clients I knew intimately.
Clients I could absolutely champion, without pause.
Clients who appreciated my little slice of genius.
Clients who demand premium work and are willing to pay for it.
Clients who did the work, came to appointments prepared, and saw massive increase and up-leveling.
Clients I ENJOYED hearing from.
Choosing LESS but BETTER clients gives you both MONEY freedom AND time freedom.
Here’s a quick cautionary statement, related to the clients we TARGET and CHOOSE, because I think a healthy dose of paranoia does a business good.
I have been thrilled — personally and as a Patriot — to see the incredible and unprecedented BOOM in the stock market. BUT… the middle class in America is still in danger and “the middle” is a scary place to focus your business.
Michael Kors demonstrated this recently when the company DELIBERATELY tried to make their products MORE ACCESSIBLE to the middle class. Profit PLUMMETED. And now they’re buying Jimmy Choo in an effort to right the ship and head to the “higher ground” of the more exclusive, the more affluent.
Increasing numbers of popular restaurant chains in America — catering to the “middle” — are closing multiple locations by the end of next year. (This has been a trend for at least 8 years now, maybe more.)
SURE, the economy looks good today… and I’m grateful for it. We needed it. BUT, let’s not get caught off guard like we did during the real estate crash.
It’s Halloween week, so let me scare you for free:
College debt (and defaults)
Car loans (and defaults)
Consumer debt (and defaults)
These are ALL at an ALL TIME HIGH,
and EACH of these bubbles WILL ALSO burst,
with impacts as devastating as the real estate crisis of 2008.
So, BEWARE the tendency to pursue the masses and “more.”
Focus instead on QUALITY. Think DELIBERATELY about how to head to higher ground… to clients who will be LESS impacted by financial winds and storms. Head to higher ground:
- with your pricing
- with your messaging
- with your brand.
A rush to the BOTTOM,
becoming too accessible,
fighting for “average” clients,
is a risky venture.
If you want MY help
specifically getting LESS clients,
PM me on Facebook for details on the TEN strategy sessions I offer each month.