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Bad Horror Films… and Your Business

image from www.estatevaults.com

We’ve all seen the horror films that – while still making our heart pound with anticipation – also lead us to shout at the future victim who’s running across the screen… in heels.  Or staying stuck in one place without even getting up to run because they are so fear-struck.  Or always looking behind them, meaning they trip over every thing in their path and eventually just stay down while they await their on-screen “fate”.  We get frustrated at the lack of action… anxious when we see how paralyzed the character is by fear.  In the movies, fear will lead to the character’s ultimate demise in more than nine times out of ten. In business, it’s impact is even more disastrous and far-reaching.

Here’s a list of things that FEAR can impact in your business:

  1. PRICING – Far too many people are bullied and intimidated by this economy’s focus on pricing.  In our last election, our nation was wooed by the promise of FREE “stuff”.  More and more businesses are focusing on FREE and CHEAP.  GROUPON  is changing the way businesses compete and, in the process, bullying them into competing on price alone rather than value or experience.   I would be remiss if I didn’t acknowledge how our culture is changing in regards to price.    STILL,  when fear  creeps into our pricing strategy, we tend to under-price ourselves, degrade the value of our products or services, and – eventually – watch our own business become evidence supporting the phrase, “Live by Price, die by price!”    The solution to this, by the way, is to courageously resist this CANCER of  competing on price and REFUSE to allow yourself to be commoditized in any way.
  2. MARKETING & SALES – You know when fear creeps into your marketing or sales strategy when it can be defined as TIMID. As Zig Ziglar says, “Timid salespeople have skinny kids.”  Are you BOLD or FEARFUL when you present a new potential client or customer with a proposal of work or product, or are you timid and wishy-washy?  Here’s the remedy for timid sales:   The first sale you have to make is to yourself… so be “fully CONFIdenced” (my own hybrid of being Confident and Convinced) in what you or your product represents to your market.  When YOU are sold, it’s easy to sell to others.
  3. REFERRALS. Does fear creep into how you ask for referrals? If you ask in a way that 1) exposes desperate financial need or 2) defines a referral as a HUGE favor for you, your referral process is steeped in fear – and will be ineffective.  People want to make a difference.  So, when you’re asking for referrals, be bold about what kind of referral you’re looking for and what working with you will mean for the person making the referral.  Hint:  ASK when the referral source is excited about their own work with or purchase from you…. not when your bills are late and you’re desperate for a new order.

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Real Results

Tory Johnson

“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

2014-04-30T22:50:40+00:00

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

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“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

Alyssa

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

2014-06-07T01:23:27+00:00

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

Amy Volk

Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

- Amy Volk, www.amyvolk.com

2014-05-01T00:08:49+00:00

- Amy Volk, www.amyvolk.com

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Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

Dina Beimler

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

2014-06-07T01:24:18+00:00

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Ana Marie Marin

Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

- Ana Marie Marin, www.a-zssolutions.com

2014-05-01T00:12:40+00:00

- Ana Marie Marin, www.a-zssolutions.com

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Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

Lisa Claudia Briggs

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

2014-05-01T00:14:18+00:00

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

- Gretchen Gunn

2014-05-01T00:15:03+00:00

- Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

CindyWMorrison

Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

- CindyWMorrison.com

2014-05-01T00:16:53+00:00

- CindyWMorrison.com

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Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

Darshan G. Shanti

In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

2014-05-01T00:19:16+00:00

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

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In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

Susan Brown

Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

-Susan Brown President, Impact Coaching LLC

2014-05-01T00:20:24+00:00

-Susan Brown President, Impact Coaching LLC

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Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

Lorin Beller Blake

Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

- Fondly – Lorin Beller Blake www.bigfishnation.com

2014-05-01T00:21:16+00:00

- Fondly – Lorin Beller Blake www.bigfishnation.com

lorinbigfish
Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

Lisa Smith, MHt, CC

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

2014-05-01T00:22:37+00:00

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Laurie Baggett

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

2014-05-01T00:23:07+00:00

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

Beth Barnes

In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

- Beth Barnes,   www.jbsrattles.com

2014-05-01T00:24:11+00:00

- Beth Barnes,   www.jbsrattles.com

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In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

Jessica Riehl

Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

2014-05-01T00:25:05+00:00

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

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Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

Steve Chandler

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

- Steve Chandler, author of 9 Lies Holding Your Business Back

2014-05-01T00:25:30+00:00

- Steve Chandler, author of 9 Lies Holding Your Business Back

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

Lea & Rolfe Carawan

Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

- Lea & Rolfe Carawan    , www.carawanglobal.com

2014-05-01T00:26:14+00:00

- Lea & Rolfe Carawan    , www.carawanglobal.com

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Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

Melanie McGhee

“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

-Melanie McGhee, LCSW  www.peacefruit.com

2014-04-30T22:49:03+00:00

-Melanie McGhee, LCSW  www.peacefruit.com

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“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

Tara Brengel

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

2014-05-01T00:26:56+00:00

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

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