A long time ago, I read something that reminded me of the DEFIANT nature inherent in nearly every single success story. It said, “the official salute of the entrepreneur is the middle finger salute.” I must agree.
I am flagrant with my defiance of industry norms and rules. I’m not only willing to DEFY them, I’m disgusted — if I were to be honest — by anyone paying homage to them. Blindly following the rules, following the leader, doing what they do, saying what they say, adopting their language, hell… even their ACCENT…
“ME TOO!” they say,
“LET ME IN TOO,” they beg,
“I’M JUST LIKE YOU, I PROMISE,” they (publicly) plead.
All while pretending to value authenticity and empowerment.
Let me expose VERY CLEARLY what separates those who build an amazing business ON THEIR OWN TERMS and those who keep playing the game year after year in frustrating defeat:
Those who succeed on their own terms RECOIL (literally and often physically) at the mere THOUGHT of ACQUIESCING…. to anything…. to a system, to a leader, to a new law, to a “way things must be done.”
They hear “that won’t work.”
they may say, “Really?”
but then they get to work,
proving you wrong.
The rest? Those who will constantly “play” at business, make many “false starts,” have more branding changes than you have shoes… well, they READILY, QUICKLY and SHEEPISHLY accept limits imposed upon them.
This market won’t do that / pay that / attend that.
You can’t market like that to these people.
You’ve got to look/sound/dress this way to get so and so’s attention.
Okay, okay, okay.
Led around by the nose,
acquiescing to norms, opinions, articles, suggestions.
Your ultimate success will DEPEND on you DEFIANTLY running your own race, making your own rules, showing up in a category of one.
A couple things to consider:
1) The world will NOT celebrate you making your own rules but will — in fact — DEMONIZE you when you succeed without bowing down to “what’s normal/ standard/expected.” Defy them anyway.
2) Any FOOL can tell you what won’t work,
what doesn’t apply to you,
to your industry,
why your market is SOOOOOO complex and hard.
Ignore them. Most of them have never even TRIED what they’re telling you can’t be done, btw. A point to consider heavily.
Do you want to succeed on your own terms? REALLY? Well, you’d better be willing to dust off your own middle finger salute, darlin’, defy the norms and RESIST limits.
Anything less than this and you risk sliding quietly into the 80%. (According to statistics 80% of businesses fail. THIS is where “norms” lead….)
Carry on, I guess.
Autonomy & Authenticity
P.S. If you want IN on Women Who WOW’s Autonomy & Authenticity program (and you DO!) private message me for details. We launch June 5th. 5 weeks designed to give you what you REALLY REALLY want.
To do business on YOUR terms.
By your rules.
To command the fees you’re TOTALLY worth…
And get them.
While being ruthlessly authentic.
To not have to twist yourself into a pretzel to “get the deal.”
To have people willing to pay and even to WAIT to do business with you.
This is what we really want, but it is NOT something that will eventually “automatically” happen.
Because…the world… your clients, your competitors, your industry and maybe EVEN your friends… are more comfortable with you doing things “the standard way.” The regular way. Charging fees THEY’re comfortable with… following the same rules that THEY follow… charging fees that keep everyone on the same “level…”
Your time in business doesn’t matter.
Your industry doesn’t matter.
Your current level of income doesn’t matter.
Because ANYONE can do what I’m going to teach a few of you to do.
Unfortunately, WAY too few ever do… because it takes — in the words of two of our Women Who WOW members — “BRASS OVARIES” to do so.
It will also take some defiance.
This program will:
— Expose the 12 SPECIFIC factors that will IMMEDIATELY impact the LEVEL of authenticity and autonomy you will enjoy — PROFITABLY — in your business.
— Usher in the independence you want by shifting just a FEW key “rules” in your business.
— Arm you for how to graciously handle the pushback you’ll INEVITABLY face when you start doing business on your own terms.
— Show you what you MUST do, STOP doing, get and GET RID OF in order to achieve the autonomy and freedom you want, and deserve.
— Arm you with the concepts, tools, words, phrases, and more that you need to see if you EVER want to TRULY do business on your own terms.
I am Sooooooo excited. PM me on Facebook for details.