I remember the day my coach told me that filling my own LIVE event was a “master accomplishment” for my business. And then, I set out to do just that…. 9 years ago.
I did it, and have done it many times since, but I’ve definitely learned a thing or two.
Go here for more on filling YOUR OWN events –with the RIGHT people. (Written in 2012, but equally relevant today.)
I’ve learned that while MANY women SAY they want live events, FEW actually carve out time and make the effort to attend. These few, of course, have many things in common. They’re the NON-excuse makers… the hustlers… those who SHOW UP literally and figuratively in business.
I’ve learned that “those dates don’t work for me” is the GO TO, almost KNEE JERK reaction to an invite to a business event. lol…
I’ve learned that people will (literally) move heaven and earth TO MAKE THE DATES WORK when they are hell bent on their own success and know an event will help them move towards their goals.
But most of all, I’ve learned that there’s NOTHING LIKE a LIVE EVENT to bring a community closer, to help you connect with OTHER ROCK STARS and to deliver SHIFTS for your business that MORE THAN LIKELY will never be made at home.
Because at home we are in our comfort zone, and rocking our own schedule. We see the same people, hear the same people, and we read the same books. Nothing in our home or office JOLTS us awake. Live events give you a “pause,” a parens, from your to do list, from your daily grind, from your own “stuff.” To go to a live event, you must get ready, get dressed, consider what to wear, maybe take a flight… you arrive to find a NEW ENERGY.
And you leave a TON of distractions at home.
Everyone attending Women Who WOW LiVE! will get a copy of “How to make the MOST of Attending LIVE events!” First step, show up. You’re already way ahead of the game.
BUT WHAT IS HAPPENING TO LIVE EVENTS?
Well, in general, it ain’t good.
Remember when I said that MOST women entrepreneurs will TELL YOU they would love to attend your next LIVE event, well…. the reality is, it’s HARD to get them to actually show up. AND I GET IT.
But it’s not just us. I live in the women entrepreneur space but LIVE EVENTS in general are experiencing some troubling trends. Consider this:
After 146 Years, The Ringling Bros & Barnun & Bailey Circus is NO LONGER coming to town.
Great news for the animals, in my humble opinion, but not so great news for the future of LIVE EVENTS. Because it’s not just the circus. Do you know what else is down?
MOVIE THEATRE ATTENDANCE
MAJOR LEAGUE SPORTS ATTENDANCE
TRIPS TO THE LOCAL MALL
It’s all in decline. SHARP, DANGEROUS decline if you rely on any of these venues for profit.
So, here I sit…. staring down my own event… looking at the growing list of attendees and feeling PUMPED!!! I am blown away (again) by the caliber of those who are recklessly hacking away at the practical “constraints” that keep us home, isolated and in our own offices…. and making their way to Dallas!
I’ve asked a handful of them why they’re coming. Why they took MASSIVE ACTION, cancelled events, cut vacations short, arriving one full week early just to make it work… Many said it was ME. They’ve been to my events before. They trust me to over-deliver.
But, that’s not the whole of it.
The TRUTH of the MATTER is that they trust themselves.
And they know that ALL of us need a PUSH.
A PUSH they’re guaranteed to get at LIVE!
And — perhaps more importantly — guaranteed to miss if they stay home.
They know that RE-INVIGORATING, MOBILIZING, RE-IMAGINING their current business…. becoming THE architect of their IDEAL business… will require a STEP AWAY from their CURRENT REALITY.
I’ve had many people ask if I’ll have recordings of the LIVE event. REALLY? So you can, what? Listen to them in fits and starts while answering the phone and running from meeting to meeting? So you can get all of the INFORMATION but NONE of the TRANSFORMATION? So you can get all of the NOTES but none of the COMMUNITY? So you can get the ACTION ITEMS but none of the ACCOUNTABILITY? The hashtags but not the hugs?
No thanks. (Actually, I may video the event… looking into it, but it will NOT be for sale. If I did this, it would be for attendees only, so they can LOOK BACK on their experience– not replace it.)
Because there IS no replacing a live event. I mean, I can technically see the circus via YOUTUBE, but it’s not the same as being there. I can sit on the phone with a friend and watch the same movie in separate locations, but it’s not the same as meeting a girlfriend for a movie.
I’ve had many people ask me if ____(insert your profession: chiropractors, veterinarians, bloggers, attorneys, virtual assistants)___ should attend Women Who WOW LIVE!. Well, let’s see: If you could use practical tools, strategies, contacts and SIMPLE systems designed to:
- create MORE demand for your work;
- establish a true intimacy with your DESIRED target market;
- make yourself a PREFERRED option, above all others;
- keep you focused, productive and profitable;
- get you not just FEATURED, but KNOWN in and by the media TRUSTED by your market;
- and more…
Then, yes. So, come check us out. If you’re a seriously driven woman in business, you owe it to yourself to get there. REGISTER HERE. TIME IS RUNNING OUT…. and while we’re not any where close to following in the footsteps of the now closing CIRCUS, there WILL NOT be a more intimate, incredible, inspiring event like this one any time soon.