MAKE MORE MONEY THAN EVER… EVEN WITH A SMALL LIST.
Let me begin by saying that I don’t buy into — nor pedal — irrational, magical thinking. While I admit it’s growing in popularity, It’s not my thing. What I’m getting ready to detail in this post is possible — even probable — but only if you’re willing to put in the work to make it happen.
I created my first membership option back in 2008. No membership site. No Facebook group. No mentor. No blueprint. And a list of fewer than 1,000 people.
Back then, my simple little membership (with only TWO membership benefits) allowed me to create my first 5-figure month as an entrepreneur.
It created a sustainable spike in income.
And it simplified my life, immensely.
It made everything I was selling (3-day intensives, digital information products, 2-day live events, private coaching, VIP Days) infinitely easier to sell.
It created a community, a sisterhood, of like minded women, MOST of which are still part of Women Who WOW to this day.
To my own shame, I let that membership, called simply, “The Coaching Gym” go… allowed it to die through attrition because I got caught up in a shinier object that turned out to be little more than a pile of manure — convincingly disguised with a heavy dusting of glitter.
Of course, I should have known better.
And maybe I did… and just ignored it.
The bottom line is that “The Coaching Gym” gave me — even back then— exactly what I always wanted in business. Six-figures+ in income, and a simple life style. EVERY penny I made was made on my terms.
I used two “high tech” tools.
And a phone.
Simple business. (Just me and one very part time virtual assistant.)
And a very (very) small list.
But that’s not the best part…
There were no emergencies.
No needy or demanding clients.
No need to travel.
No REAL need even to SCHEDULE my work, with the exception of 6 days per month.
Today, the marketplace for memberships is far more crowded. The technology to RUN a membership is a bit more daunting. (Or at least what “they” SAY you need to run a membership is a bit more daunting. I opt out of anything high-tech, myself.) Today, memberships are popping up all over the place. (And they are disappearing nearly as fast as they are being created.)
Here’s the long and short of it. Membership programs or options are popping up EVERYWHERE because they are AMAZING. They create an authentic loyal connection with your market. They create cash spikes that are also sustainable. They creating community and they SiMPLIFY YOUR LIFE.
Memberships allow you to show up every single day, pour your heart into ONE specific group of people and profit WILDLY… largely from being yourself. Membership options allow you to benefit from the simplicity of the singular:
ONE (main) thing to sell.
ONE (main) group to serve.
ONE (primary) place to show up.
Truly, when done RIGHT, your membership needs only to launch once… and it will continue to grow through YOU showing up and serving… by YOU connecting deeply with your market, daily.. by you engaging authentically, and helping your chosen tribe take consistent steps towards their preferred future.
Will you CHOOSE to do a push for new members from time to time? Of course, as you should…. because with a membership, once it’s up and running, you can impact an infinite number of people… so why wouldn’t you?
So, memberships dramatically simplify your business — and your life — by eliminating things like the UBER-stressful financial “feast or famine” cycles… by eliminating the need for large scale launches… by deleting any hint of dependence on affiliate or JV relationships…. by forever removing the pressure to create something new or different to sell.
And, memberships — when done right — can dramatically increase your income. Creating a simple and sustainable multi- six-figure income based on your membership program is VERY do-able. (Even for the technically challenged, like me.)
So, it’s no wonder why so many people are considering the membership option. It makes SO MUCH SENSE.
While it is SIMPLE, creating a membership that will not only BEGIN — but also GROW and BECOME something phenomenal — is a very nuanced beast, indeed.
it requires FAR MORE than a need for a high tech digital home. In fact, it doesn’t require that at all.
I get asked about membership options ALL THE TIME, but — if I can be frank — people are asking the WRONG questions. They’re asking about technology… or JV opportunities… or can I help them promote it?
They’re asking how to PROMOTE it or how to make it SCALABLE when they don’t yet have the FIRST paying member. The KEY to the simplified life and increased income of “the membership miracle” is in the planning…. in the connection… in the HEART and HEAD of your membership offer itself.
Seriously, it all just flows from there.
Gaining steam as it goes and grows.
IF you’d like to get my (free) BLUEPRINT for an immediately profitable Membership program of your own, just comment “MEMBER” below or PM me on Facebook and I’ll get it to you as soon as the ink dries.