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No Money to Market? What you MUST do now!

By now, you probably know my story.  I launched my “entrepreneurial journey” with a whopping $50 investment and bill due dates so close it still makes me shiver to think about it.  I had to make money.  Right Away.  No excuses.  No back up plan. If I were honest, there was really no plan at all, now that I look back. =)

Still, here I am.  Teaching others who are determined to increase their bottom line exactly how to do that.  Here’s what’s rarely – if EVER – makes it into my plan for my clients:

  • Pay for play television interviews.  (Save your money…. really!)
  • Paid magazine and other print ads.
  • Networking memberships.

And the like…. WHY?  Well, a gazillion reasons that all look like money going down the drain – but mainly because I know much more effective ways to market.  When you don’t have money to market…. as I didn’t when I started… you can ALWAYS develop the MUSCLE to market. I’m going to “live” here – on this subject – for a bit of time… so feel free to chime in over the next few days or so.  Questions, comments, criticisms… they’re all welcome.

The FOUNDATION that “marketing with muscle” hinges on is KNOWING your target market.  You must know them intimately in order to be super profitable,  super fast in any industry.  Click HERE to figure out what you MUST know about them.

But, once you have that down, you need to be able to reach out to them with an offer that compels a response.  This is direct marketing at its best…. and whether you are sending this offer to one person at a time or to a (diligently scrubbed) list of 5,000 carefully selected recipients, the golden rules of marketing still apply.  What you send them must:

  1. Get OPENED.  (Email or snail mail… doesn’t matter for this one.  You must get your offer opened.  In other words it must pass the trash can or delete button test.)
  2. Get READ. If they open and immediately trash, you’re dead in the water.
  3. Get (and Keep) their attention!
  4. Compel them to take a certain, specific action. (In other words, your offer can’t be one of three things.  ONE compelling offer that demands one specific action on the part of the reader.  This, by the way, is where MOST television-based marketing fails miserably. People buy TV space hoping to “get their name out there”… but they’re only profitable when they compel the viewer to contact them or take the next step towards doing business with them. ONE will build your ego.  The other will build your bank account. You decide what most aligns with your goals.)

So, this is a down and dirty overview of  Marketing THAT WORKS!    I know there will be many questions as we move forward. I’d love them to be placed on the blog…. but if you must =) send them to me privately and I’ll post them anonymously!


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One Response to No Money to Market? What you MUST do now!

  • M-
    Love the article! I also started with little. Now with growth I have advertisers calling and am very pleased that the growth seen has been organic. We just had a 30 second clip produced and where to put it is my question today. Your article reinforced the belief we will grow as we have been. Thanks, Stacy- from S&h Tulsa

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Amy Volk

Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

- Amy Volk, www.amyvolk.com

2014-05-01T00:08:49+00:00

- Amy Volk, www.amyvolk.com

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Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

Dina Beimler

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

2014-06-07T01:24:18+00:00

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Ana Marie Marin

Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

- Ana Marie Marin, www.a-zssolutions.com

2014-05-01T00:12:40+00:00

- Ana Marie Marin, www.a-zssolutions.com

Marin_A_1
Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

Lisa Claudia Briggs

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

2014-05-01T00:14:18+00:00

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

- Gretchen Gunn

2014-05-01T00:15:03+00:00

- Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

CindyWMorrison

Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

- CindyWMorrison.com

2014-05-01T00:16:53+00:00

- CindyWMorrison.com

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Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

Darshan G. Shanti

In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

2014-05-01T00:19:16+00:00

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

3d-cover
In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

Susan Brown

Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

-Susan Brown President, Impact Coaching LLC

2014-05-01T00:20:24+00:00

-Susan Brown President, Impact Coaching LLC

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Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

Lorin Beller Blake

Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

- Fondly – Lorin Beller Blake www.bigfishnation.com

2014-05-01T00:21:16+00:00

- Fondly – Lorin Beller Blake www.bigfishnation.com

lorinbigfish
Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

Lisa Smith, MHt, CC

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

2014-05-01T00:22:37+00:00

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Laurie Baggett

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

2014-05-01T00:23:07+00:00

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

Beth Barnes

In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

- Beth Barnes,   www.jbsrattles.com

2014-05-01T00:24:11+00:00

- Beth Barnes,   www.jbsrattles.com

shapeimage_9
In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

Jessica Riehl

Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

2014-05-01T00:25:05+00:00

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

5031_105879656002_514841002_2631694_5038486_n
Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

Steve Chandler

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

- Steve Chandler, author of 9 Lies Holding Your Business Back

2014-05-01T00:25:30+00:00

- Steve Chandler, author of 9 Lies Holding Your Business Back

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

Lea & Rolfe Carawan

Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

- Lea & Rolfe Carawan    , www.carawanglobal.com

2014-05-01T00:26:14+00:00

- Lea & Rolfe Carawan    , www.carawanglobal.com

RolfeCarawan_headshot_MediumCrop
Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

Melanie McGhee

“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

-Melanie McGhee, LCSW  www.peacefruit.com

2014-04-30T22:49:03+00:00

-Melanie McGhee, LCSW  www.peacefruit.com

MelanieLaugh-300x225
“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

Tara Brengel

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

2014-05-01T00:26:56+00:00

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

Tory Johnson

“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

2014-04-30T22:50:40+00:00

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

40362_1581618263377_6093801_n-150x150
“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

Alyssa

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

2014-06-07T01:23:27+00:00

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

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