Being a business owner can be as tough and as frustrating as it is freeing and fulfilling. ONE of the near constant decisions we have to make as business owners is WHAT business development opportunities, options, systems, etc. to invest in. Please read all the way to the bottom of this post to hear the FULL story.
Let me be clear. NO is always a perfectly acceptable answer for me… whether I invite you to attend one of my events, intensives, or even into private work with me. I’m extremely grateful and humbled to no longer be dependent on any particular prospect or group of prospects, so NO is always okay.
I just hate to see people turn down what I KNOW will help them … ESPECIALLY when the “reasons behind the NO” are perpetuating the exact situation they want and need to solve.
Is that clear as mud? If not — and I fear it isn’t — I hope this list of the POOREST EXCUSES I Heard in 2014 will make it crystal clear. So, here goes:
1) “I think I’m a bit too advanced for this event.”
In other words, you think you’re too smart, too far along, too far ahead to attend a group event, intensive, etc. You think you’re a bit too advanced or your business is “too different” to actually BENEFIT from a business development event. HUGE mistake. The banking industry swiped the drive thru concept from the fast food industry. And — at least at MY events — you will ALWAYS be surrounded by many people making HIGH six figures in their businesses. You’ll find attorneys, physicians, and true experts. Anyway, HUGE mistake. There’s always something to be gained from taking time to RE-visit the issue of business development.
2) “Well…. I feel like I’ve already got a good strategy…. “
In other words, you don’t “feel” like you need business development help. No tweaking necessary. No feedback necessary. B.S. First of all, I don’t care how you “feel” about your strategy…. ESPECIALLY when it’s not YET been tested in the market. A STRATEGY is measurable and it is NOT about how you feel.
It is either a) working b) NOT working or c) yet unimplemented. If it is working, a savvy business owner will be looking at how to make it work BETTER, FASTER, with less direct supervision. If it’s NOT working, a savvy business owner lacks the patience to tolerate a dead stick and will be seeking help on how to fix it. And if it hasn’t been implemented yet, well… get to work. Put it to the test, measure results and ALWAYS tweak for better performance.
Be savvy. Don’t want to come to me or WOW or to our events?
No hard feelings. BUT, do keep holding your strategy to the fire of refinement.
Riches and security are created in such ways.
3) You’re Too Busy to Get Away From Your Business To — You Know — Grow it?
If this is true, the hard reality is that you have a JOB… not a business. And busy is NOT the new beautiful. Being TOO busy SUCKS and I’ll be writing more and more openly about my own “business life” in the coming months. But, being too busy to work ON your business is — simply — being too busy. IF THIS IS YOU, I can guarantee you that you are literally TRIPPING OVER PROFIT in your business. Slow down, get strategic and cash in.
4) It’s just not good timing.
Timing is a convenient (yet transparent) excuse for all sorts of laziness and procrastination. A TRUE entrepreneur knows that timing is rarely good or bad. It just IS. I’ve had a lot to say over the years about timing… and you can find my rants here: http://www.bmichellepippin.com/?s=timing
btw, I recognize these excuses because I’ve not only heard them… I’ve GIVEN them. In fact, just yesterday, I went through my swipe file of great copy. I found 2 events from 2009 that I’d cut my right arm off to attend if time travel were possible. In fact, I am actively contacting the organizations that put them on to see if I can buy — at ANY PRICE — the videos. I’m praying their answer is yes. Because I missed out big time. Why? How? By believing in my own excuses… like the ones above. I cost myself. And I cost myself BIG. I wish I’d had someone writing this post back then… calling me out… challenging my excuses. They were keeping me stuck.
I have 6 events planned for 2015. It’s possible you’ll be invited to attend one or more of them. If I invite you, it’s because I know you… I believe in you… and I trust that you’ll walk away with something that can change your business and life for the better. BUT EVEN IF IT’S NO TO ME, I urge you to say YES somewhere in 2015. Here’s to us…
No excuses. Just results.