Admittedly, I’m a Rocky Balboa fan. =) I love everything about these movies… from the David / Goliath -type of battles, to the story BEHIND the movie for Sylvester Stallone, to the romantic undercurrent in each, to the hard-work-pays-off lessons, to the patriotic theme that screams “ALL THINGS ARE POSSIBLE.” Don’t get me started!
Anyway, I also love this theme of simplicity + strength that’s present throughout each storyline. If you pay attention to the TRAINING SCENES in any Rocky movie, you’ll notice something that is profound:
When he WINS, his training scenes are depicted as “old school”… going back to the basics… nothing fancy, automated or “bought”. And they contrast his training scenes with his opponent’s, which are often more “evolved”. (Think about how the Russian fighter trained, with all of that fancy equipment vs. how Rocky trained by running in the snow, and using logs as weights, etc.) Every time they depict training scenes in THIS WAY, Rocky wins the fight.
But, when — an example is when he first fought Mr. T — Rocky leaves his old school ways to train in front of the media… when he abandons a dirty weight room for a finished training room that “looks good”… he loses. (And, a special note: when Rocky’s training scenes are depicted as more “evolved”, his opponent is undoubtedly shown training in “old school” ways.)
What’s this got to do with business? MUCH of what I do, teach and speak about is undoubtedly old school. While I am not archaic enough to abandon new media or new digital opportunities entirely, I am also not foolish enough to depend upon them. My success comes from building a business whose marketing and sales foundation is most certainly built upon the basics:
Many have criticized my way of doing business as “old school.” And that’s okay. I call my “archaic” strategies “TRUTH”… Because they work — regardless of the year, the economy, your industry, or any other variable you could claim. Let your COMPETITORS write checks for bright shiny objects… while YOU cash checks by doing what far too many have abandoned as “old school”…
HERE’s to having the eye of the tiger…. =)