How can I find more clients?
Where can I get more leads?
How do I get my name out there?
So many ways to say it, but the truth is, this is one of the primary challenges of being an entrepreneur. While the solution is super simple, but we waste a lot of time (and money) complicating it. We go immediately towards marketing options.
A new website
A print ad
A new networking group.
A cool new complicated email funnel
A completely new brand
No offense, but YAWN.
And also, you’re asking the wrong question.
If you NEVER want to worry about finding or chasing or courting another prospective client, listen up.
STOP focusing on finding your next client.
Always looking for your next client is a painfully CIRCULAR strategy. You find a client, breathe a sigh of relief when their check comes in and then…
You’re onto the next loop.
Looking for the NEXT client.
And round and round you go…
on a merry go round where you get paid JUST ENOUGH to complete the next circle, but then you’re BACK again…
I remember this particular merry go round like it was YESTERDAY… or even just earlier this morning. That moment when you realize that you’ve got to do it all again … or else…. is SOOO defeating.
Because, you’re better than this, right?
Not that you’re TOO GOOD because that’s not it. It’s just that you’re amazing at what you do. You are INCREDIBLE at your craft. And you’ve been at this for a while. WHY are you still struggling month to month like a NEWBIE?
Because you haven’t jumped off the merry go round. You look around and you see the same suspects. Same direction. Same circular motion.
The SECRET to Dramatically Building Your List so you ALWAYS have new prospects, new opportunities, etc… is IN BUILDING DEMAND.
Omg. Do you hear this?
It’s SO simple.
Instead of chasing clients, you need to work DAILY to build DEMAND for your work, your perspective, your expertise. This is a “positioning” play. You show up DAILY to shine YOUR light, so all of the RIGHT PEOPLE see it, and are drawn to it. Every DAY you position yourself (by serving others with your particular “approach” to whatever you do) as THE expert.
And all of the sudden, almost like magic, something starts to happen, something starts to shift. Your list grows. Your existing list — the one you think is sick of you — starts paying more attention. They “wake up” to your true expert status. They tell others. You can FEEL the momentum churning as you just wake up every day and — like a lighthouse — shine your light.
No longer chasing.
No longer circling.
And building DEMAND… building a PREFERENCE for your particular voice, your take, your approach.
When combined with a daily ASK, this is an INSANELY effective and dependable marketing AND selling plan.
But are you willing?
Because, you know…. that familiar merry-go-round will always be there…. playing music you recognize in the background… that music that will YES (usually or barely) pay your bills, but it will keep you going “round and round” for longer than you EVER planned on staying.
It WILL keep you from taking new ground, from creating a brand new, abundant reality… It will KEEP YOU from creating your OWN park, your own umbrella where YOUR TRIBE gathers for more.
Want to OPT OUT of the Merry-Go-Round experience, Join me — and the seriously driven women entrepreneurs from all 50 states and 8 countries — in Women Who WOW. For $97 a month (with 2 months free) it’s a NO BRAINER investment…. part sisterhood, part business school, and a 100% commitment to creating wild success ON YOUR OWN terms. Membership is now open, but it won’t be for long. womenwhowow.com.
Visit my Facebook page to read my article, SO YOU WANT TO BE THE GO TO PERSON IN YOUR INDUSTRY, HUH?