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Top TWO MISTAKES Small Biz Owners Make as CEO

Like all business owners —  who’ve been in business for ANY length of time — I’ve experienced huge wins… and some devastating losses too.  While I could (and often do) rattle off a diverse list of those people and events that have  contributed to my successes, I have but one person to blame for every last one of my defeats.  This person still works for my company today, and — you guessed it — that person is me.  And, if you are CEO of your company, chances are that person is you, too.

 So, I want to share with you two of the TOP mistakes made by small business owners.  These mistakes cost us time, energy, opportunity and money.  I know, because they’ve cost me dearly.

1) We put too much stock in what we “feel like ” doing.  Yes, we’re the boss.  Yes, we make the hours, rules, prices, etc.  We can pick (and fire) our clients, choose what we wear to the office, decide on our commute, and more.  And I think we should revel in and celebrate these perks.  However, we must also  have a strategic plan to grow our business, and we must execute that plan REGARDLESS of how we feel.  What I ask my clients to tell me is what they can COMMIT to… what they’ll do regardless.  

Think of business like your weekly “long run.”  When you’re sitting on the couch, comfy and warm, it never FEELS like a good time to go running.  However, once you get moving… you’re glad you did.  Business is the same way.  Be strategic.  Be consistent.  Have a list of non-negotiables that you’re committed to — regardless.

Oh — and throw that emotional thermometer away.  It’s of no use to you anymore.  =)

2) We listen to too much of the wrong advice and we IGNORE the one guru we should embrace, follow, and listen to  without exception. The wrong advice is typically that of academics and theorists, the biased B.S. clogging up the airwaves on national news stations,  and the opinions of your peers.   None of this matters.  Most of it is wrong.  A lot of it can cause your business harm, should you take action on it. So, be safe and ignore it.

Instead, pay attention to — and take detailed notes on — anything the top business guru shares with you… because this guru is ALWAYS pointing you in the right direction.  The guru’s name?  RESULTS.   Yep.  Results.  We need to put more stock in the results we’re seeing than any other indicator in business.  Look at all you’re doing.  What results are being created in your business?

Learn to track your results.  Measure them.  And then, learn to take direction from RESULTS.  Success leaves a trail, but only every time.  Wondering if something is working or not, look at your numbers. Look at your sales, your bottom line, your incoming inquiries, your  closing ratio, whatever is most important to you.  Look at the results.  What do THEY say?

Your numbers are your business mirror.  Trust them.  They’ll never lie to you, never steer you wrong.  =)

As a side — probably preliminary — issue:  What ARE you tracking and measuring in your business?  The key to your success lies here.


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2 Responses to Top TWO MISTAKES Small Biz Owners Make as CEO

  • Two powerful points and I am so guilty of both of them. The first one I am still working on but I experienced recently your advice on part 2. I recently adopted a mentor to teach Zumba who happens to be a very successful instructor whose classes are always packed. I’ve attended 2 of her special choreography classes for instructors only and went to her studio for a class ( I was overjoyed when she asked me to join her on stage for one of my favorite choreographies I learned from her). Well now I am saying no to requests to teach at some locations because there is not enough room on my schedule or I should say can’t double myself to teach several places at the same time.
    I learned that becoming a guru groupie really help turn things around. I am still learning from her and will apply the same principle to other business ventures part of my goal.

    Love your blog and what you do Michelle.

  • Michelle,
    Thank you for your tremendous coaching news and I am definitely in agreement with RESULTS that are shared by the Gurus. Tory Johnson and you have and continue to be great mentors to me whether you realize it. Thanks again for sharing. I am still learning how to work effectively with social media as I transition my new websites and coaching a client for an old young lady. :-). Blessings in abundance to you.

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Steve Chandler

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

- Steve Chandler, author of 9 Lies Holding Your Business Back

2014-05-01T00:25:30+00:00

- Steve Chandler, author of 9 Lies Holding Your Business Back

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

Lea & Rolfe Carawan

Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

- Lea & Rolfe Carawan    , www.carawanglobal.com

2014-05-01T00:26:14+00:00

- Lea & Rolfe Carawan    , www.carawanglobal.com

RolfeCarawan_headshot_MediumCrop
Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

Melanie McGhee

“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

-Melanie McGhee, LCSW  www.peacefruit.com

2014-04-30T22:49:03+00:00

-Melanie McGhee, LCSW  www.peacefruit.com

MelanieLaugh-300x225
“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

Tara Brengel

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

2014-05-01T00:26:56+00:00

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

Tory Johnson

“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

2014-04-30T22:50:40+00:00

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

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“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

Alyssa

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

2014-06-07T01:23:27+00:00

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

Amy Volk

Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

- Amy Volk, www.amyvolk.com

2014-05-01T00:08:49+00:00

- Amy Volk, www.amyvolk.com

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Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

Dina Beimler

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

2014-06-07T01:24:18+00:00

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Ana Marie Marin

Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

- Ana Marie Marin, www.a-zssolutions.com

2014-05-01T00:12:40+00:00

- Ana Marie Marin, www.a-zssolutions.com

Marin_A_1
Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

Lisa Claudia Briggs

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

2014-05-01T00:14:18+00:00

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

- Gretchen Gunn

2014-05-01T00:15:03+00:00

- Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

CindyWMorrison

Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

- CindyWMorrison.com

2014-05-01T00:16:53+00:00

- CindyWMorrison.com

photo
Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

Darshan G. Shanti

In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

2014-05-01T00:19:16+00:00

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

3d-cover
In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

Susan Brown

Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

-Susan Brown President, Impact Coaching LLC

2014-05-01T00:20:24+00:00

-Susan Brown President, Impact Coaching LLC

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Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

Lorin Beller Blake

Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

- Fondly – Lorin Beller Blake www.bigfishnation.com

2014-05-01T00:21:16+00:00

- Fondly – Lorin Beller Blake www.bigfishnation.com

lorinbigfish
Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

Lisa Smith, MHt, CC

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

2014-05-01T00:22:37+00:00

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Laurie Baggett

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

2014-05-01T00:23:07+00:00

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

Beth Barnes

In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

- Beth Barnes,   www.jbsrattles.com

2014-05-01T00:24:11+00:00

- Beth Barnes,   www.jbsrattles.com

shapeimage_9
In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

Jessica Riehl

Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

2014-05-01T00:25:05+00:00

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

5031_105879656002_514841002_2631694_5038486_n
Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

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