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What Jillian Michaels knows… But Can’t Sell!

Picture from www.jillianmichaels.com

So, I admit it.  I’m a Jillian Michaels fan.  She whips my butt at least twice a week with her FatBlasting videos.  I buy magazines she’s featured in, new videos when they come out, occasionally read her blog… and really enjoy her no-excuses approach to weight loss.

Now, if you’re UNfamiliar with this superstar of the weight loss industry, you should know that she’s built an empire selling things like workout videos, nutrition supplements, books, etc.  Yet, it was the recent interview of her that SELF magazine published that really caught my eye.

They asked her which part of her health / fitness routine she would never do without.  (I’m paraphrasing.)  She responded that she ran THREE MILES every time she went to the gym.  Why?  Because that’s what keeps her thin.

She didn’t point to the cleanses, or the supplements, or the home videos… She pointed to the simplest solution that she found she couldn’t do without (and still maintain her desired body.) I love that. And have been running 5-6 times a week since I read that article.  But that’s not the point.

I’m sure she – FOR YEARS  - told people to run to lose weight.  I’m sure she – for years – tried to shout her tried and true solution from the rooftops… for anyone who would listen.  But, let’s face it:  running every day is a lot less sexy (to her market)  than special cleanses, exercise routines, and recipe books. Because everyone’s looking for the magic bullet.  And in our quest for the “little blue pill”, we often ignore the TRUTH of the SIMPLISTIC solution staring us in the face.

Here’s a random list of magic blue pills we’ve been chasing in business:

Networking (speed networking, business networking, regular networking, etc.)

Social Media Strategy (on platforms that continue to expand, change, and increase!)

Media (Get my name “out there” please!)

Self-published books!

Speaking!

Elevator speeches

Sales scripting

I don’t need to tell you that I use some of these things in my own business, and recommend some of them too.  I’m not dismissing them as solutions for you.   (The same as Jillian uses and believes in what she sells as well!)  But, if you ask me  what ONE THING I couldn’t do without in my business.If you ask me what I work with my clients on most consistently… If you ask me what is responsible for inflating my bottom line more than any other single action.. My answer would be:  the CONVERSATION.  The ART of the conversation.

It’s what I do.  It’s what I depend upon.  It’s the single most important marketing “tool” I use.  And I tell everyone my simple little secret.  Most gloss over it… dismiss it as too simple… as I’m sure thousands glossed over Jillian’s own 3-mile rule.  To their own peril.

So, what’s YOUR simple little secret for business success?  What works for you more than anything else?


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4 Responses to What Jillian Michaels knows… But Can’t Sell!

  • Oh Michelle, I get it I really do—but HOW do you start the conversation….

    I am at that point in my business, I have defined my service to a T, I have taught myself how to do a website—for free! (and have actually completed it–not under construction–NO WAY!) I even have researched my client list (that will keep evolving) and now all I need is…well that little detail—the actual clients–and I can’t believe this but I find myself totally stuck on this obvious thing…how do I start talking or conversing to people I don’t know, but care about serving, without sounding well…contrived and plastic….help!

    on another note both you and Tory are amazing and have inspired me beyond belief—there is SO much more to do but I never would have even thought I could come this far—Thank you from the bottom of my heart…I trust you both so and I appreciate you as do the countless others you have inspired—Best, Deidre deidrealves@aol.com

  • Michelle

    That makes complete sense. Networking is a big part of my profession being in the fitness industry. I recently learned about the importance of having a elevator speech and a good bio for social media sites. I am kind of having a challenging time putting something together. Do you have any suggestions?

    Maurice

    • Hey Maurice. My suggestion?? Nothing worse than a memorized, canned, hyped up “elevator speech”. How often are you in an elevator anyway? Seriously, you’re not going to say ENOUGH in an “elevator speech” to make people hire you on the spot. And most of these speeches are canned, rote and impersonal. Yuck. Focus instead – not on YOU – but on THEM. Something simple, like:

      “I work one on one with people to achieve some physical goal they’ve set for themselves.” This is enough about you. NOW, you need to ask questions about THEM.
      ” Do you have any physical goals you’ve been putting off?”
      “Do you know anyone who’s been trying to lose weight for way too long?” (Everyone does!) ” Well, I work with people just like that.”

      Quick tip on networking: You can be OVER-networked and UNDER-paid. Most people who network are. So, instead…. make sure you set “appointments” with people who are interested in your services. Take the sales conversation OUT of the networking atmosphere… because EVERYONE comes to the networking event to sell… and NO ONE comes to buy. =) Let me know if I can help you in any way. I work well with people who are PREGNANT with potential and ready to (finally) give BIRTH to PROFIT! =) Good luck! I know you can do it and I’m rooting for you! =)

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Darshan G. Shanti

In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

2014-05-01T00:19:16+00:00

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

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In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

Susan Brown

Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

-Susan Brown President, Impact Coaching LLC

2014-05-01T00:20:24+00:00

-Susan Brown President, Impact Coaching LLC

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Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

Lorin Beller Blake

Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

- Fondly – Lorin Beller Blake www.bigfishnation.com

2014-05-01T00:21:16+00:00

- Fondly – Lorin Beller Blake www.bigfishnation.com

lorinbigfish
Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

Lisa Smith, MHt, CC

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

2014-05-01T00:22:37+00:00

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Laurie Baggett

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

2014-05-01T00:23:07+00:00

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

Beth Barnes

In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

- Beth Barnes,   www.jbsrattles.com

2014-05-01T00:24:11+00:00

- Beth Barnes,   www.jbsrattles.com

shapeimage_9
In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

Jessica Riehl

Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

2014-05-01T00:25:05+00:00

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

5031_105879656002_514841002_2631694_5038486_n
Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

Steve Chandler

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

- Steve Chandler, author of 9 Lies Holding Your Business Back

2014-05-01T00:25:30+00:00

- Steve Chandler, author of 9 Lies Holding Your Business Back

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

Lea & Rolfe Carawan

Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

- Lea & Rolfe Carawan    , www.carawanglobal.com

2014-05-01T00:26:14+00:00

- Lea & Rolfe Carawan    , www.carawanglobal.com

RolfeCarawan_headshot_MediumCrop
Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

Melanie McGhee

“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

-Melanie McGhee, LCSW  www.peacefruit.com

2014-04-30T22:49:03+00:00

-Melanie McGhee, LCSW  www.peacefruit.com

MelanieLaugh-300x225
“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

Tara Brengel

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

2014-05-01T00:26:56+00:00

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

Tory Johnson

“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

2014-04-30T22:50:40+00:00

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

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“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

Alyssa

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

2014-06-07T01:23:27+00:00

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

Amy Volk

Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

- Amy Volk, www.amyvolk.com

2014-05-01T00:08:49+00:00

- Amy Volk, www.amyvolk.com

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Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

Dina Beimler

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

2014-06-07T01:24:18+00:00

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Ana Marie Marin

Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

- Ana Marie Marin, www.a-zssolutions.com

2014-05-01T00:12:40+00:00

- Ana Marie Marin, www.a-zssolutions.com

Marin_A_1
Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

Lisa Claudia Briggs

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

2014-05-01T00:14:18+00:00

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

- Gretchen Gunn

2014-05-01T00:15:03+00:00

- Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

CindyWMorrison

Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

- CindyWMorrison.com

2014-05-01T00:16:53+00:00

- CindyWMorrison.com

photo
Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

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