First, let me give you my politically correct answer… the one you’ve no doubt heard me give if you’ve ever asked me to participate in a joint venture campaign.
Wait — just in case you’re not exactly sure what a “joint venture” campaign (actually, BETTER defined as “affiliate marketing) is — it’s essentially where biz owner 1 BORROWS biz owner 2′s list to sell a product or program.
Biz owner 2 sends out an email to their list, promoting (with total fervor and flair) whatever biz owner 1 hopes to sell you, and biz owner 2 –the owner of the list (the one you trusted with your email address) — gets a portion of the sale — if you buy.
This will explain why you’d get a form email from 3 different “gurus” promoting the same special deal…
So, back to my politically correct answer. It goes a little something like this: ”I don’t do JVs. Right now, my list trusts me. And they know that when I recommend something it’s NOT because I’ve got some vested interest in them buying it… it’s because I BELIEVE in what I’m promoting. For me, this is working.”
And all of that is true. Every word of it. But there is more that I’ve always left VERY unspoken… until now. So, in the interest of total transparency, here goes:
1) I don’t like being “sold to” all of the time, and I assume you don’t either. So — frankly — if I’m going to hound you to death to buy something, I’d rather it be MY something. lol…
2) I believe this stuff really cheapens our relationship. For me, my “list” is not a list… I KNOW a lot of you, respect you, and really value our relationship, regardless of how “virtual.” I have zero interest in passing you around from marketer to marketer, so they can each try their best to get a piece of your wallet.
3) I’d be embarrassed to send you a series of emails — prewritten — SUPPOSEDLY from me… when I know the chances are HUGE that you’d be getting those same emails from some other coach you also listen to. (I don’t know… dressing up the SAME as everyone else is just not really my thing.)
Bottom line: I watch these joint ventures go down everyday. And the business woman in me wonders how much they’re REALLY making. Both the person selling (after giving away 40% – 60% to their JV partners) and the JV partner themselves. (Hey — businesses are about money… so it’s natural for me to at least wonder.) But in the end, passing YOU around to all of my marketing buddies to take a pass at you feels a little like offering you up as the fraternity house bimbo. Yuck.
Side Note: You have seen me promote some things that I DO very much believe in. www.thebizzybuzz.com for example. LOVE them. Love Mara. Another example is www.dankennedy.com and www.stevechandler.com – I don’t get one red penny if you spent a million dollars with each of these businesses. I promote and recommend them because I know they can serve you – well… not because I get a kickback if you buy.