Comments on: Another post I’m UNqualified to write… but writing anyway! =)

By: Dan

Dan — Sat, 21 Apr 2012 21:07:18 +0000

Exactly! Great post, & I wish others would understand this more…Fortune 500 ahem!

By: Diane Wasilsian

Diane Wasilsian — Tue, 25 Jan 2011 15:39:25 +0000

Hi Michelle,
I have never known you not to tell it like it is. You are right on the money, Social Media is not about selling but creating opportunities for branding, long term realtionships and messaging that should be relevant and resonate with your audience. Selling on social media is probably one of the biggest “Not What to Do’s” there is. I always say use the 80/20 rule, speak to what you know and engage 80% of the time and sale your products or services 20% of the time. That way people get the opportunity to learn what your expertise is and what you can help them with for them to even consider buying what you have to sell. People can see through disingenuous communication so keep it real, relevant and be consistent.

Automation is to make it easier to get your information out to more than one platform at a time not to make your messages robotic like. But if you are able to write up ahead of time information that is relevant and will resonate with your audience there isn’t anything wrong with planning out those conversations but make sure you then respond when you audience engages with those posts.

If any of your audience wants to listen in to our blogtalkradio.com/thesocialexpert we interview people who are being successful on social media and we also discuss social media awareness for families who have children online.

Great to the point article as always Michelle. diane

By: Cindy Morrison

Cindy Morrison — Tue, 25 Jan 2011 15:08:54 +0000

You?… UNqualified?!! NEVER!!
I’ve seen you in action, my dear, and I don’t think there’s anything you don’t do!!
🙂
Seriously Michelle… you’re right on the nose here!
You’ve seen the doors social media has opened for me long before I was officially labeled a “social media strategist”. Heck… that’s pretty much how I met you!! Social media makes the whole world a cocktail party where you can meet movers and shakers globally.
But just like a cocktail party… you must follow up and make the personal connection the day after… or it’s all for not.
And yes, you MUST stay engaged… and listen on social media. That is a HUGE part of the strategy!

Right on sista!
Keep up the UNqualified and FABULOUS work!!

By: Social Activist

Social Activist — Tue, 25 Jan 2011 13:48:00 +0000

You are so modest, I believe you gave more than just your two cents!

The area that hit home with me the most is the use of automated platforms, I agree with you 100%. I believe that end users want to use them without realizing how it is utilizing their appearance. So yes, if you’re soooo busy and you want to stay in front your peeps, you might think that it’s the way to go, but remember that you still have to be available for the engagements. So those automations should be an asset and once removed, your audience should not missed the void. If they do, then your authentic voice is not where it should be and they might go elsewhere.

By: womenwhowow

womenwhowow — Tue, 18 Jan 2011 23:57:49 +0000

I agree Kate… and I do have all of my posts automatically sent to both facebook and twitter…. Love that! Thanks for weighing in….

Beverly, I always look forward to your comments and support!