Comments on: CONFORMITY: How much is necessary for success? https://www.bmichellepippin.com/conformity-how-much-is-necessary-for-success/ because business success is more strategy than secret Thu, 17 Nov 2011 00:38:25 +0000 hourly 1 By: Kristine Putt https://www.bmichellepippin.com/conformity-how-much-is-necessary-for-success/#comment-1110 Thu, 17 Nov 2011 00:38:25 +0000 http://www.bmichellepippin.com/?p=1119#comment-1110 “What makes me different shouldn’t have to be discussed, it should become obvious.”

You nailed it, Michelle! If more small business approached their branding with this in mind, we’d see more small biz sustain the test of time. It’s no wonder 75% small businesses don’t last more than 5 years (at least not profitably). Conformity is hardly synonymous with a strong competitive advantage.

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