He even had the audacity to pick on one of the truly “greats” of our time… the man responsible for coaching MORE first generation entrepreneur  millionaires than anyone else… the Millionaire Maker himself, Dan Kennedy.  (He did throw in a half-hearted suggestion that you buy at least ONE Dan Kennedy book…)  More business gurus on his hit list:  Frank Kern, Robert Allen, Carlton Sheets,etc.

Anyway, it got me thinking about my OWN entrepreneurial journey and the coaches / mentors I have had along the way.  Of course, I have my favorite…. my MOST effective coach and mentor.  (You can have access to him at www.clubfearless.net for just $19 per month!!)  BUT, who is my LEAST favorite?  This is an easy question to answer.

I have a business (and life) coach who is relentless… who “shows up” at the worst possible moment and who is always trying to “teach me a lesson”.  Truthfully, I have tried to fire this coach and walk away forever.   Still, he persists…. faithfully, patiently, skillfully… and I hate him, sometimes.  He is my LEAST favorite coach and his name is FAILURE.

Ben Stein wrote that “Failure is a patient teacher.”  How true.  FAILURE shows up – as a coach – to show me what won’t work… what I need to do differently… to teach me the value of persistance and creativity.  And I hate him.  But, I need not fear failure… or retreat to the perceived safety of my comfort zone to avoid him… or limit my action to not rub shoulders with him…

Instead, what if we all simply viewed failure as a success coach… as the toughest, most relentless and results-oriented coach we have ever known… and determined to profit from it -every time??

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