BUSINESS STRATEGY · AUTHORITY · ACCESS
Stop trying to get the media’s attention from the outside.
Get Inside the Room.
Meet the editors, producers, journalists, podcast hosts and other decision-makers who decide whose ideas get seen.
Then become the kind of expert they want to call, deal with and feature!
WOWx helps women entrepreneurs build the strategy, authority, assets and relationships that make them more seen, more cited and more sought after—without depending on an algorithm, posting all day or hiring a traditional PR agency.
Inside the Media
Original intelligence, every month
Women inside Michelle’s community have been featured by:
You Do Not Need To Feed the Algorithm More Content.
You Need To Show Up As an Authority in More of the Right Places.
If you are like our members (becoming bonafide media darlings… day by day) you are amazing at what you do. Chances are, you have years (decades even) of experience, strong results, valuable ideas and more useful content than you could publish in a lifetime.
But expertise alone does not create demand for YOUR work, YOUR voice. It does not automatically increase YOUR income. Social media has its place, but on its own, it has no gravitas. No assumption of authority. In fact, it sort of conveys the opposite and can actually make you LOOK like an “also running” expert, fighting for attention at the bottom of the mountain.
You want to be the expert people are willing to wait for, pay for, and share. THIS requires something more than just “being seen.” It requires being seen as an authority TRUSTED by those you mean to serve. In short, you don’t just want to “show up” in their scroll…. You want the right people must encounter that expertise in places they already know and trust.
THAT is the Power of Place.
An interview can do more than generate a clip or views. A contributed article can do more than attract clicks. A podcast appearance, expert quote, trusted introduction or industry platform can change how people see you… and what they believe your expertise is worth.
Entrepreneurs INSTINCTIVELY know that media attention (let alone REPEATED ON DEMAND media attention) would change the game for them. They sign up for HARO, SOS and Qwoted, as they should. BUT it often proves a “waste of time.” This is because most entrepreneurs are trying to create those opportunities… from the outside.
They do not know what editors and producers are actually looking for. They don’t know them personally. They pitch too broadly, wait too long, lead with the wrong information or earn one good placement and never multiply its value.
WOWx changes that. Fast.
Why WOWx?
business still feels harder than it should. It STILL feels like you’re looking for clients or patients more than they’re looking for you. You KNOW you should be in demand, but you’re not sure HOW to create that demand.
It’s not even reputation. Your people LOVE you.
The Difference Between Support and Authority
Authority helps you get chosen.
- Industry journals
- Association publications
- Trade magazines
- Niche podcasts
- Editorial platforms
- Professional newsletters
- Conference circuits
WOWx Combines Four Things Rarely Found Together
-
Business Strategy
Because visibility cannot fix a weak offer, unclear positioning or the wrong business priority.
-
Authority Building
Because being noticed is not the same as being trusted, remembered or sought after.
-
Practical Implementation
Because inspiration is worthless if you do not know what to do next. EARN media while…. earning media… but only inside WOWx.
-
Strategic Access and Opportunities
Because the fastest way forward is to get closer to the people who control the trusted stages and pages your buyers already pay attention to.
This is not a course you buy and forget.
It is a year-round authority-building system designed to help you make smarter business decisions, become ready for meaningful opportunities and turn every win into something that keeps working for you.
Here Is What You Receive Inside WOWx
Get inside the room.
Then become ready for it.
Media access is the attraction. Strategic authority is the transformation. Everything inside WOWx works together to help you capitalize on opportunity.
MONTHLY
Inside the Media Briefing
Go behind the scenes with editors, producers, journalists, podcast hosts, newsletter publishers and other decision-makers who control trusted stages and pages.
Each month, or more…. you will receive an original written, audio or video briefing that reveals what a media decision-maker is looking for, what gets ignored, how experts are evaluated, what makes an idea useful and how to approach that platform intelligently. WHO does WOWx bring into the room? Business Insider writers, Woman’s World magazine journalists, and top editors from top outlets.
These are not generic media tips pulled from the internet. They are direct insights from the people making editorial and programming decisions… brought TO you, FOR you… and not homogenized for a 10-point article.
You will begin to understand the media from the inside instead of guessing from the outside.
LIVE · 4X PER YEAR
Four Live WOWx Pitch Rooms Each Year
At least once each quarter, WOWx will host a private live Pitch Room with a selected editor, producer, podcast host or other platform decision-maker who has agreed to hear concise member ideas.
Members may register for each room. Pitching spots are limited and may be selected according to the guest’s current needs, the relevance of the idea and available time. Members chosen to pitch must complete the required preparation in advance.
Coverage is never guaranteed. A pitch is an opportunity to present a useful, relevant idea—not an entitlement to publicity.
But you will have something most entrepreneurs never receive: legitimate access, clear expectations and the opportunity to become ready for the room.
Even when you are not selected to pitch, attending allows you to hear what the decision-maker responds to, how strong ideas are framed and why some pitches open conversations while others do not.
PRIVATE PORTAL
The WOWx Authority Playbook
Practical Visibility Codes, scripts, templates, checklists and implementation plans—organized around the result you need next.
PRINTED MONTHLY
The Trenches Report
Business-and-authority intelligence you can hold, mark up and use—including a current, verified Opportunity Board.
THE MULTIPLIER
Authority Multiplication
Turn one interview, article, quote or appearance into website proof, content, speaking pitches, referrals and future opportunities.
The private WOWx member portal gives you practical Visibility Codes, scripts, templates, checklists and implementation plans to help you:
- Clarify what you should become known for
- Identify the trusted places where your best buyers already pay attention
- Strengthen your credibility and expert positioning
- Develop timely, useful media angles
- Create your bio, one-sheet and expert materials
- Prepare a concise, compelling pitch
- Earn podcast, media, association and contributed-article opportunities
- Follow up professionally
- Turn each authority win into additional business assets
Every Visibility Code is designed to move you toward a defined finish line. You will know what to do, why it matters and what “done” looks like. Do it yourself in 2-4 hours per MONTH. Or hand off to an assistant. Just get it done. BUILD that visibility habit, commitment and muscle and your business will NEVER look the same.
The Visibility Codes are not the headline attraction of WOWx. They are what make you ready to capitalize on the access and opportunities inside it.
TRENCHES
REPORT
BUSINESS · AUTHORITY · IMPLEMENTATION
THE POWER OF PLACEHow strategic authority changes what your expertise is worthYOUR FLAGSHIP PRINT PUBLICATION
The Printed Trenches Report
Each month, you will receive Michelle’s printed business-and-authority intelligence report in the mail. Yes, via snail mail.
The Trenches Report is not a printed membership update. It is a substantial standalone publication designed to help you think more strategically and act more decisively.
Each issue brings together:
- Business: Practical strategy around offers, positioning, marketing, lead generation, profitability, simplification or growth
- Authority: The principles behind becoming more seen, cited and sought after
- Implementation: A direct action plan, useful scripts and resources, the monthly Visibility Code and tools for multiplying your authority
- The Opportunity Board: Current opportunities researched and verified before publication, with printed-friendly links and QR codes whenever appropriate
It is business intelligence you can hold in your hands, mark up, return to and use.
May 2026
June 2026
August 2026
Most people treat an interview, article, quote or podcast appearance as the finish line.
WOWx teaches you to treat it as raw material.
You will learn how to turn one authority win into additional:
- Website credibility
- Newsletter content
- Social content
- Speaking pitches
- Referral outreach
- Sales assets
- Follow-up opportunities
- Future media pitches
One interview should not create one fleeting moment of attention. Used strategically, it can create ten or more authority encounters—and continue strengthening your business long after the original appearance.
Most agencies report placements. WOWx teaches you to build and multiply authority, NEARLY “on demand,” but DEFINITELY as a habit.
BONUS OPPORTUNITY
Inclusion in The Black Book
of Experts
The Black Book of Experts is Michelle’s topic-indexed source directory, created to help participating editors and producers identify credible women experts more easily. And not some low level intern at a floundering outlet. This is prepared for top producers and editors from TOP shows and outlets.
WOWx members who meet the current submission requirements will be included. The digital directory is updated constantly and printed quarterly for our media contacts, so that its information remains useful and timely. Selected experts and timely categories may also be featured in quarterly source communications to participating media contacts.
This bonus places qualified members in a professionally organized resource designed around what media decision-makers need.
THE
BLACK
BOOK
OF EXPERTSWOMEN WHO WOWYou will know exactly
where to begin.
You will start by completing the WOWx Business and Authority Diagnostic to identify:
- What you sell
- Who needs to know you
- What you want to become known for
- What currently makes you credible
- Where your best buyers already pay attention
- What is preventing your visibility from producing more business
- Your most immediate business constraint
- Your first authority objective
Diagnose
Complete the Business and Authority Diagnostic.
Map
Create your one-page WOW Roadmap.
Prepare
Strengthen your ideas, expert assets and pitch.
Act
Use the current briefing, Code and opportunities.
From that, you will create your one-page WOW Roadmap.
Then you will use the Playbook, current Visibility Code, Inside the Media Briefings and relevant opportunities to begin building the authority your business needs now.
The goal is not to do everything.
The goal is to identify the right next move—and make it.
WOWx Is for You If…
- You are excellent at what you do but not yet known at the level your work deserves
- You want to build authority without making social media the foundation of your business
- You have valuable ideas but need stronger positioning, angles and places to share them
- You are willing to prepare before asking for access
- You want practical actions, not motivational filler
- You want visibility to support your offers, reputation and revenue
- You understand that credibility is built through repeated encounters in trusted places
WOWx Is Not for You If…
- You want guaranteed coverage simply because you paid to join
- You expect Michelle to build your authority while you remain invisible and inactive
- You want shortcuts that ignore relevance, preparation or professional follow-up
- You only want more content to consume
WOWx will give you strategy, preparation, intelligence and opportunities. You must use them.
Why Michelle?
B. Michelle Pippin has spent years helping women entrepreneurs become more visible, credible and profitable through smart positioning, strategic relationships, trusted platforms and what she calls Other People’s Stages and Pages.
She is a business strategist, media expert, speaker, contributor to BizWomen.com, founder of Women Who WOW and co-host of The Media Event—where entrepreneurs meet directly with decision-makers from major television programs, publications and digital media platforms.
Michelle does not believe visibility is about being everywhere.
It is about getting seen in the right places, by more of the right people, with an idea worth remembering—and then using that authority to strengthen the business behind it.
Join WOWx
$997 for One Full Year
Your membership begins when you enroll and continues for 12 months. Enrollment is open year-round, so you do not need to wait for a launch or opening period to begin.
Because the media briefings, Pitch Room guests, opportunities and bonuses evolve throughout the year, individual topics, guests and bonus details may change. The core promise does not: WOWx will help you strengthen your business, build meaningful authority, implement practical visibility strategies and move closer to the people and places that can expand your reach.
Your annual WOWx membership includes
- 12 monthly Inside the Media Briefings
- At least four live WOWx Pitch Rooms per year
- The complete WOWx Authority Playbook
- Practical Visibility Codes, scripts, templates and action plans
- 12 printed issues of The Trenches Report
- A researched and verified Opportunity Board
- The Authority Multiplication System
- Eligibility to submit for The Black Book of Experts bonus
- New and updated resources released during your active membership
Frequently Asked Questions
No. Editors, producers, journalists, podcast hosts and other platform owners make their own independent editorial decisions. WOWx provides education, preparation, intelligence and legitimate opportunities—not guaranteed coverage.
No. All active members may register, but live pitching spots are limited. Selection may depend on the guest’s needs, the relevance and readiness of the idea, registration requirements and available time. Members may still attend and learn from rooms in which they are not pitching.
Not necessarily. Depending on the guest and subject, an Inside the Media Briefing may be delivered as a written interview, prerecorded audio, prerecorded video or another useful private format.
That is exactly why the Authority Playbook and Visibility Codes exist. They will help you clarify your authority position, develop useful ideas and build the materials you need before an opportunity arrives.
No. WOWx is a membership and implementation system. It helps you build your own authority strategy, become prepared for opportunities and multiply the value of the authority you earn. Done-for-you agency services are separate, and still not technically a PR agency.
Enrollment is open year-round. Your 12-month membership begins on the date you enroll.
It is a bonus submission opportunity for eligible members. Profiles must meet the current standards and deadlines, and inclusion does not guarantee that a media contact will reach out or provide coverage.
There Is Always Something
You Can Do Today.
You can keep waiting to be discovered.
You can keep producing more content for platforms that forget it tomorrow.
You can keep sending pitches from the outside and wondering why the right people are not responding.
Or you can begin building authority deliberately.
You can learn what trusted decision-makers want. You can become ready for the room. You can place your expertise where it carries more weight. And you can turn every opportunity you earn into an asset that continues working for your business.
You do not need to be everywhere.
You need to be known in the places that matter.
Join WOWx Today for $997.
YES—I’M READY TO BUILD AUTHORITY THAT COMPOUNDS
*Membership does not guarantee publicity, media coverage, speaking engagements, leads or revenue. Results vary according to each member’s expertise, market, participation, preparation, execution and independent third-party decisions.*
If you decide to join WOWx…- Clarity
- Strategy
- Placement
- Momentum
For women ready to be known.
Will I remain excellent but under-recognized?
Or will I deliberately install the authority and visibility my work deserves?
