I’ve been in business for myself for approximately 15 years and there’re things I still don’t know about business, creating success as a self-bosser, and being a profitable entrepreneur. Things like, “Why do people continue to spend SO MUCH MONEY on ads that they admit produce zero measurable return?” or “Why are people so tolerant of a business that is unprofitable for them?” =) Kidding… there’s — of course — a lot I don’t know. But, these 3 truths are unassailable. Read them. Embrace them. You can literally take them to the bank.
1) It is not the BEST in any industry that is the most profitable. It is the person best at marketing and selling that is the most profitable.
Perhaps you believe this SHOULDN’T be the way it is. I… Continue reading →
With shaky hands* this morning, I am re-submitting book proposals to two different publishers who expressed interest in my writing back in 2005. I won’t be talking a WHOLE lot about those books here — at least not right now. However, my first time (and only time) pitching publishers back in 2005 was a really cool experience that I think will encourage and empower and equip you this morning.
This took place in August of 2005 at a conference for speakers and writers in Charlotte, NC. I was going to learn, but also to pitch. The WHO’s WHO of faith-based publishers would be there, and all paid attendees got to pitch their book. The publisher of the 2nd best selling faith based book EVER (the first being the Bible) was there, and… Continue reading →
This morning, I received an email from an organization pitching the following workshop:
“Branding Your Uniqueness”
Granted, I don’t know the presenter and I don’t know the content of the presentation. But I DO know the organization, and that they are being quoted and used as an industry-wide example of how NOT to pay speakers… even though their paying members are speakers. (You can chew on that a while if you’d like, but if you’re a speaker, you’d be better off just grabbing the free gift over at www.profitablyspeaking.com!)
Bottom line: Regardless of your industry, the landscape on which we do business has changed. Your “Unique Selling Proposition”… Your “uniqueness”…. What sets you APART is — simply and bluntly — no longer enough.
So forget all that. The King or Pope or whoever… Continue reading →
I have a cousin who lost several pounds a few years ago. She’s in a sort of public position, so to “the masses” — when referring to her weight loss — she’d thank people for their complements or she’d refer to eating clean a shake she was using or a program she tried. But, in “secret” she’d say,
“Basically, I’ve learned to live hungry.”
I love the truth tellers, don’t you? =)
Anyway, back to the point. I find business “realities” or “secrets” to be much the same way. In public, people sell you this solution or that, but just under the hood are other “secrets” that go unexposed, uncelebrated and without clarification. Here, we ONLY do truth telling. So, when I was asked to contribute to Unemployable Woman magazine on the 3… Continue reading →
I talk to business owners all day everyday regarding “growth” in their business. From time to time, when I’m hit between the eyes with real life examples of true growth — as I was this morning, I’m astounded at how limited our thinking about our businesses really is.
Dan Kennedy used to say that you know the difference between a business owner and an entrepreneur by the fact that a business owner is in the same business today that they were in last year and the year before that. Yet, that’s a trap that even the most successful business owners fall into: thinking about incremental increase vs. monumental jumps…. small changes vs. total reinventions.
But not the folks at Duck Dynasty, who — regardless of where you’re from, what you believe, whether or… Continue reading →