Getting new clients for your business is a worthy goal. Sometimes, it’s an urgent goal. For smart business owners, it’s a constant goal. But, beyond the first few months in business, it should never again be a DAUNTING goal. If you need (or want) more money in your business, and you’ve tried everything else, you may want to keep reading.
You Must Create Ideal Positioning With Your Target Market
Is positioning an issue for you? It is if you find yourself:
- haggling over price,
- taking on less than ideal clients,
- chasing clients,
- being asked to do a whole lot for free or for “exposure.”
All of these things point to something I rarely see sales and marketing “gurus” give enough credence to: a need for deliberate POSITIONING. A fabulous, favorite, and VERY… Continue reading →
The business success arena has been littered with something super shameful lately… Profit Pornography. And guess what? It degrades and erodes reality in the same EXACT ways sex-based pornography does. Is it okay to explore this a little deeper? ESPECIALLY if it saves you tons of money and time and frustration business-wise?
Great. Here we go. If you’re easily offended, it may be best to go back to your pinterest page.
Pornography — in the traditional sense– displays surgically altered, cosmetically enhanced women, sporting just the right proportions… and guess what? These women seem to never have periods, bad days, concerns over kids, stress over bills, etc. And they ALWAYS seem to have the libido of a 16-year old boy. And the men aren’t left out either… they are chosen often times… Continue reading →
If you’ve missed Video One (detailing the top failure mechanism impacting profits of small business owners) go back and watch it now. Video 2 -- with details 7 additional ways to guarantee your own failure in business is ready for you right here. But, the final video is the one that will be the toughest to hear. It’s tough because – if you’re not making all the profit you want in your business — it will ring true for you. It rang true for me.
Let’s talk about the BUBBLE of Preparation, shall we?
Hopefully, if you’re reading this, you’ve already watched our video about the #1 way to guarantee failure. If not, watch it now! =)
This next video will detail 7 additional “failure mechanisms” you want to be able to identify and nullify in your own venture!
Dr. Gene Landrum, the genius behind Chuck E. Cheese makes a great point: “Much data shows that no entrepreneur ever really makes it until they quit their day job.” This fact leads me to the #1 way you can guarantee the failure of your own business. This is #1 of 9.
You may be tempted to skip these “failure” based messages… in favor of something more positive. DON’T. The point here is to WAKE US UP… to JOLT US ALERT… so that we are able to recognize any potential failure mechanisms at work in our own businesses. We ALL have them… and it’s up to us to see them for what they are, call them out, and then dismantle them — before they dismantle what we’re up to. Here’s a video… Continue reading →