This morning, I received an email from an organization pitching the following workshop:
“Branding Your Uniqueness”
Granted, I don’t know the presenter and I don’t know the content of the presentation. But I DO know the organization, and that they are being quoted and used as an industry-wide example of how NOT to pay speakers… even though their paying members are speakers. (You can chew on that a while if you’d like, but if you’re a speaker, you’d be better off just grabbing the free gift over at www.profitablyspeaking.com!)
Bottom line: Regardless of your industry, the landscape on which we do business has changed. Your “Unique Selling Proposition”… Your “uniqueness”…. What sets you APART is — simply and bluntly — no longer enough.
So forget all that. The King or Pope or whoever… Continue reading →
I have a cousin who lost several pounds a few years ago. She’s in a sort of public position, so to “the masses” — when referring to her weight loss — she’d thank people for their complements or she’d refer to eating clean a shake she was using or a program she tried. But, in “secret” she’d say,
“Basically, I’ve learned to live hungry.”
I love the truth tellers, don’t you? =)
Anyway, back to the point. I find business “realities” or “secrets” to be much the same way. In public, people sell you this solution or that, but just under the hood are other “secrets” that go unexposed, uncelebrated and without clarification. Here, we ONLY do truth telling. So, when I was asked to contribute to Unemployable Woman magazine on the 3… Continue reading →
I talk to business owners all day everyday regarding “growth” in their business. From time to time, when I’m hit between the eyes with real life examples of true growth — as I was this morning, I’m astounded at how limited our thinking about our businesses really is.
Dan Kennedy used to say that you know the difference between a business owner and an entrepreneur by the fact that a business owner is in the same business today that they were in last year and the year before that. Yet, that’s a trap that even the most successful business owners fall into: thinking about incremental increase vs. monumental jumps…. small changes vs. total reinventions.
But not the folks at Duck Dynasty, who — regardless of where you’re from, what you believe, whether or… Continue reading →
This week– in particular– has been a bad week for business owners… at least in my humble opinion. I’ve seen actual doctors running solo-businesses begging for emotional support on facebook. I’ve seen a therapist post what can only be described as a violent tantrum on her blog. And I’ve seen another expert “hinting” about her 5th big “website reveal” with a “new hot secret” and a really cool new professional title for herself: ending in “ista” of course.
Can we still say gag me with a spoon?
Gag me with a friggin’ spoon!
Aside from my general disdain for constant whining and lamenting absent action, this “poor me” positioning will lead to a POOR YOU indeed. But that’s not what I came to talk about today. Today, I want to talk about… Continue reading →
It’s been too long since I went running on the farm roads behind my house. Way too long. Truthfully, I don’t remember why I started driving to a neighborhood down the street, parking my car, running and then driving back — when I have the beauty of dirt roads surrounded by fields and forest directly behind me. But, yesterday, I took my old running path.
I knew I was home the moment my shoes hit the dirt. My joints breathed a sigh of relief to be off the pavement. So did the arches of my feet. I ran faster and harder … and then I felt that familiar — but… Continue reading →