I’m proud to say that I’ve been engaging in a mastermind environment led by someone other than me! =) It’s a short-lived group, so I do hope there are additional opportunities to continue. Still, something came up this week about profit that was SUCH A GREAT REMINDER.
As humans, the more distance that’s between our actions and our rewards, the less likely we are to connect the two. That’s why for young children, you want to reward / punish immediately. However, in business, our rewards don’t always come immediately following any specific action.
This week, I will meet with an attorney who I met digitally over a year ago. Why? I reached out to him about an article I was writing. Between you, me and the lamppost, I got a lukewarm response that bordered… Continue reading →
Where’s my profit? A common question asked by over-worked, under-paid business owners — regardless of years in business, regardless of industry, regardless of how many degrees they hang on their walls.
PROFIT / SALES are what challenge us.
How can we sell MORE? How can we sell at higher margins? How can we invest in SELLING MORE and be able to invest in meeting that new demand?
But the real challenge is that we overcomplicate sales and marketing. PLus, there are a million prevailing MYTHS (falsehoods) that still influence our spending, actions, and attention when it comes to sales and marketing for small business. Here are some TRUTHS that will help you overcome the REAL sales challenge: SIMPLIFYING it for your team and for your prospects.
No, you do NOT need to “get your name… Continue reading →
Now that you’ve taken a hard look at your funnel, or perhaps created one for the first time, now’s the time to look at the top of it: the in roads.
Every business should have multiple paths to their front door.
Multiple ways clients find you, different bait offers, each customized for the specific demographic you are looking to attract.
ONE isn’t just the “loneliest” number… it’s the most dangerous one in business. So, if your business is relying on ONE marketing strategy, ONE referral source, or ONE large client, your business is in GRAVE jeopardy and you need to drop everything you’re doing and start carving another path to your door.
I’m not one for dramatics, but frankly, I’ve earned this one. I’ve been in the position where — before I knew it… Continue reading →
It’s 11:15 AM EST as I sit down to write this unscheduled post about physicians and profit. 11:15 AM — and I’ve already spoken to 3 physicians who are ready to dodge the norm and increase not only their income, but their impact.
Not a physician? Keep reading anyway. There’s a lesson in here for you too.
NON-physicians often think of doctors and envision men and women in lab coats bringing in hoards of cash.
To be frank, there was a time when this was closer to reality than fiction. Today, however, let me break some things down for you.
- Malpractice insurance is sky high.
- The coding complexity of new healthcare reform is breaking their backs. (400% more codes to learn.)
- Payouts from insurance companies are going down.
- The pressure to be bought out by big… Continue reading →
Where’s My Profit?
This is a question that plagues small business owners in MANY — if not ALL — phases of their company’s growth. So, for all of November, we’ll have a concerted effort here on our blog to ANSWER that question for you. Where’s My Profit?
To answer it we have to take a long, hard, OBJECTIVE look at your marketing and/or sales funnel.
So for the rest of this article, I’m going to focus on two different groups: Those who have a sales funnel created, and those who are “wingin’ it.”
Let’s start with those who DO NOT YET have a prescribed, detailed sales funnel. This is you if you have not prescribed and choreographed the different steps in your own sales funnel. If you don’t have a… Continue reading →