Superfast is a seductive term. And if that’s what brought you to this article, GREAT. Welcome. Below — as promised — I’ve listed a few simple Strategies Designed to Up Your Profit. These are strategies that take you less than 10 minutes to implement… and they are strategies that will produce a return quickly.
However, before we get to that, there are some TRUTHS you have to know about speed and business. It may seem like they conflict, but they do not.
First things first, business loves speed.
Even in weight loss the old adage of “taking it off slow” has been disputed and proven false. When tasked with losing 15 % of their body weight in either 12 or 36 weeks, 80% of those with the shorter time frame were… Continue reading →
Guilty secret admission: I’m an #IdAddict. (If you’re one yourself, comment below… just so I know it’s not just my Mister and me.) However, there’s a certain aspect of these true crime shows that’s really grating my nerves: the lack of responsibility / accountability / choice assigned to people depicted in the stories.
“She was forced to resort to prostitution to support her drug habit.”
“He was forced underground to find gay sex partners.”
The same sort of “They / it / You made me do it” mentality is alive and well in business as well. “I was forced to lower my prices and now can’t make a profit.” or “There’s NO ONE willing to work. I’m forced to take whatever’s available.” or “My industry dictates my hours.”
In this month’s… Continue reading →
Here’s a novel idea that — for some reason — people seem surprised by: I invest in and am committed to getting outside help and expertise, support and accountability in MY OWN business. I don’t just sell this stuff. I sell it and I sell it WELL because I am also a fan of it. I KNOW where my business would be without the help of “experts” and without the advantage of extra sets of eyes seeing the gaps. It would be pretty dag on close to where it started… which is unacceptable.
Just recently, I was meeting with a group of business owners that I meet with each and every month. We hold each other accountable, support each other, and push each other’s agendas. I wouldn’t trade it for the world. This month, I… Continue reading →
Business is an overly- and unnecessarily- complicated venture — made so by a combination of our own humanity, our tendency as people to overcomplicated what is actually simple, and parasitic “gurus” creating problems so they can sell solutions. BUT, there are three BASIC steps to create a thriving profitable practice, firm or business:
1) Know your market intimately. I have written several articles about the importance of this first, most critical step. Everything — your marketing, your message, where that message shows up, your price point, your positioning — everything stems from what you know about your market. Assume too much and you’ll fail and flounder in business.
2) Have a multi-step, carefully choreographed marketing sequence. You must get the attention of your target market, convince them to make a first step towards your business,… Continue reading →
I considered many titles for this post. “Build This Before Anything Else!” or “Where Did All of Those Cars Come From?” or “What I Learned From A Cosmetic Surgeon’s First Week In Business.” Many titles, only ONE ASSET to discuss:
You want to deliberately build DEMAND for your product, service, expertise before you build anything else.
In Psycho-Cybernetics, Dr. Maltz describes the experience he had during his first week as a Cosmetic Surgeon. He had a phone and an empty calendar. FINALLY… the phone rang. And — with the painstaking restraint ONLY someone who’s been at the helm of a launch can appreciate — he audibly flipped through the pages of his empty calendar and alerted the caller that he could SQUEEZE her in on such and such a day.
I’ve… Continue reading →