When our sponsorship gifts from IV Chic arrived in the office, it was a flurry of “oohs” and “aahs” as we went through their (generous) box of goodies! A smorgasbord of amazing looking …… WHAT? One put it on her wrist and commented on what a great bracelet she’d found. (She still wears it as a bracelet… and loves it!) Another did the same. Randi spoke up and said, “NO. This is HAIR jewelry!”
Yup. Hair jewelry. A way to take a simple fun, pony or updo and make is… CHIC. As a woman with too much hair and — often — not enough time to mess with it, I was an immediate fan. If there’s a product that can make my around-the-house-pony look polished, I’m in! And that’s… Continue reading →
I remember an inappropriate joke I heard when I was a teenager. I won’t share it now, but it was about size… and every other line was, “______ inches? How DO you measure?” In case you heard it, the punch line was, “from the floor, baby, from the floor.” **wink**
I’ll move on.
How DO you measure? is a question I want to — but usually don’t — ask business owners ALL the FRIGGIN TIME. In honor of hump day, I want to share some of these (would be hilarious if they weren’t completely un-altered and true) measurement mistakes made by business owners.
Them: I’d like to join your next #womenwhowow mastermind.
Me: Great. What do you do? Tell me more about your business.
Them: I’m a business… Continue reading →
I’m proud to say that I’ve been engaging in a mastermind environment led by someone other than me! =) It’s a short-lived group, so I do hope there are additional opportunities to continue. Still, something came up this week about profit that was SUCH A GREAT REMINDER.
As humans, the more distance that’s between our actions and our rewards, the less likely we are to connect the two. That’s why for young children, you want to reward / punish immediately. However, in business, our rewards don’t always come immediately following any specific action.
This week, I will meet with an attorney who I met digitally over a year ago. Why? I reached out to him about an article I was writing. Between you, me and the lamppost, I got a lukewarm response that bordered… Continue reading →
Where’s my profit? A common question asked by over-worked, under-paid business owners — regardless of years in business, regardless of industry, regardless of how many degrees they hang on their walls.
PROFIT / SALES are what challenge us.
How can we sell MORE? How can we sell at higher margins? How can we invest in SELLING MORE and be able to invest in meeting that new demand?
But the real challenge is that we overcomplicate sales and marketing. PLus, there are a million prevailing MYTHS (falsehoods) that still influence our spending, actions, and attention when it comes to sales and marketing for small business. Here are some TRUTHS that will help you overcome the REAL sales challenge: SIMPLIFYING it for your team and for your prospects.
No, you do NOT need to “get your name… Continue reading →
Now that you’ve taken a hard look at your funnel, or perhaps created one for the first time, now’s the time to look at the top of it: the in roads.
Every business should have multiple paths to their front door.
Multiple ways clients find you, different bait offers, each customized for the specific demographic you are looking to attract.
ONE isn’t just the “loneliest” number… it’s the most dangerous one in business. So, if your business is relying on ONE marketing strategy, ONE referral source, or ONE large client, your business is in GRAVE jeopardy and you need to drop everything you’re doing and start carving another path to your door.
I’m not one for dramatics, but frankly, I’ve earned this one. I’ve been in the position where — before I knew it… Continue reading →