Hi, I’m Michelle.
I help seriously driven women build businesses that pay them well—and fit the lives they actually want.
Sometimes that means strengthening an offer. Sometimes it means getting in front of a better audience. Often, it means making business development AND media / visibility a habit instead of something you scramble to do when sales get quiet.
I’m the founder of Women Who WOW and creator of WOWx. And everything I teach has been shaped by the realities of building a business while living a full life.
I started with $50. And two hours of childcare at the YMCA.
My husband was a public school teacher. We had three children, and I didn’t have a sitter. So I worked within the YMCA’s two-hour childcare limit.
That beginning taught me to make decisions based on what produced results. I needed customers. I needed profit. And I needed a business I could run within the hours I actually had.
Later, I helped build a business to $1 million a year with a partner. Then I walked away and rebuilt on my own terms. I’ve experienced the excitement of growth—and the decisions that come with realizing you want something different from the business you’ve built.
That’s why I care about what your business pays you, what it requires of you, and whether you still want the life that comes with it.
Good work doesn’t ALWAYS mean good pay.
You can be excellent at what you do and still be unfamiliar to the people who would happily hire you. You can publish something useful and have almost nobody see it. And you can spend hours creating content without ever asking the question that could change your entire approach:
Where are my prospective customers already paying attention?
I’ve built much of my business around answering that question, and showing up WHERE MY IDEAL PROSPECTS WERE ALREADY GATHERED with something worth contributing.
Publications. Podcasts. Professional newsletters. Associations. Events. The trusted stages and pages where an introduction can carry more weight because of where it happens.
I call this Syndication: putting your expertise to work through other people’s audiences.
I’ve used the strategies I teach.
My work has been featured in Entrepreneur, Forbes.com, MoneyInc.com, and Inside Business, and I’ve appeared on Good Morning America Weekend. I have an ongoing column syndicated through BizJournals.com and Bizwomen.com.
I’ve shared the stage with Gary Vaynerchuk, Gabby Bernstein, Suze Orman, and Melinda Emerson. I also contribute to business publications, including BizWomen and Great Legal Marketing.
Women Who WOW began with a habit. WOWx carries it forward.
Women Who WOW was built around a conviction: profitable business owners make business development a habit.
WOWx applies that same discipline to visibility and authority.
Inside, women strengthen their positioning, prepare (and DEPLOY!) their expertise for new audiences, learn directly from media decision-makers, and take practical steps toward becoming known in places that matter to their businesses.
Because one appearance can open a door. A consistent visibility habit brings ideal clients to your door. Regularly, predictably, consistently.
Here’s what you can expect from me.
Honest communication. Practical strategies. Clear next steps.
I’ll care about your bottom line. I’ll ask where your customers come from. And I’ll keep bringing the conversation back to what you can do consistently.
My faith shapes how I live and work. My community welcomes women from different backgrounds who share a commitment to doing excellent work and building businesses with integrity.
You bring your expertise, your ambition, and the business you want to build.
Let’s give more of the right people a reason to know you.
