The POWER of PLACE: How to Become Known and Trusted by the People Most Likely to Hire You...
Excellent at what you do. Ready for more of the right people to know it?
Discover how the places people encounter you shape their assumptions about your expertise—and how to choose the stages, pages, and audiences that make sense for your business.


BUSINESS STRATEGY. MEDIA. AUTHORITY.
Become known for
the work you do best.
B. Michelle Pippin helps women entrepreneurs become known, trusted, and sought after through strategic visibility, media coverage, and other people’s audiences.
She is the founder of Women Who WOW and creator of WOWx, a membership that helps women business owners strengthen their positioning, develop ideas worth featuring, and pursue opportunities in podcasts, publications, newsletters, and other trusted platforms—without depending on constant social media posting.
Her approach connects visibility to business development: reaching the right people, giving them a reason to trust you, and turning that attention into opportunities for your business.
Get Inside The Room
The Visibility Gym For Seriously Driven Women Entrepreneurs Go To Create WILD Success On Their Own Terms
WOWx helps women entrepreneurs build the strategy, authority, assets, and relationships to become more seen, more cited, and more sought after.
Join WOWx
A bit about me...
Hi, I’m Michelle.
I’m the proud founder of Women Who WOW and creator of WOWx—and I’ve spent years helping seriously driven women build businesses that pay them well and fit the lives they actually want.
I started my own business with $50, three children, and a husband teaching public school. My workday often had to fit inside the YMCA’s two-hour childcare window. That beginning shaped the way I approach business: practical strategies, clear priorities, and a commitment to doing what works consistently.
My work has been featured regularly on outlets such as MoneyInc.com, Entrepreneur magazine, Good Morning America Weekend, Inside Business magazine, Forbes.com, and more. I have an ongoing column at BizWomen.com. As a speaker, I’ve shared the stage with FAR BETTER speakers than myself, including Gary Vaynerchuk, Gabby Bernstein, Suze Orman, Melinda Emerson and more.
Today, through WOWx, my writing, and my media events, I help women put their expertise in the places where it can earn trust, open doors, and bring business.
I believe excellent work deserves to be known. And I believe business development—including visibility—works best when you make it a habit.
I’m SO glad you’re here.
And I am SO glad to see you here. If you need me, don’t hesitate to reach out to me here.
The Official Blog of Women Who WOW
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