Yesterday, I scrolled through Facebook, peeking in on my members (and those who should be members) and seeing what they’re up to… personally, professionally. I loved it. I loved a LOT of it. I saw confidence. Boldness. Authenticity. Success.
But I also noticed a very familiar tone amongst women entrepreneurs… a sort of desperate push, frantic (feigned?) excitement, a harried pace.
A new name for their Facebook groups or pages.
BUY NOW (RIGHT NOW!) stuff…
A sort of “wake up and throw something NEW at the internet to see what sticks” sort of thing.
A familiar, “they didn’t like that other thing, so let me try this” approach.
Familiar, of course, because I’ve been there.
Familiar because I can almost FEEL the adrenaline in their push… I can nearly absorb it through the computer and it all comes back to me.
The adrenaline rushes.
The flight or flight “LAUNCHES” because — let’s face facts — bills had to be paid. Payroll had to be met. I’d promised the kids (or Chris) a trip or something special.
Of course, the adrenaline was sometimes about more than the money. There was the push for actually get a response. To —after screaming into the marketplace — have someone respond… to hear something more than an echo.
Don’t get me wrong.
I’m ALL about the hustle.
The daily WORK.
The push, even.
I embrace these things…
dare I say, even EMBODY them.
But I am NOT an adrenaline junkie.
And neither are you.
You are RIGHT in your frustration….
You KNOW you have the expertise.
And the work ethic.
The proverbial line of clients SHOULD be at your door.
It SHOULD (and it COULD) be easier.
This is NOT about slowing down. I see that as different. What I’m getting ready to advise is a DIFFERENT way to hustle.
Commercial Break: If you have EVER considered creating a membership program, you MUST join Membership Miracle. it will change your life forever. Don’t put it off for a better time. Timing is B.S. And you’ve put it off for how long now? One Women Who WOW member — an attorney — mentioned that she’s put the breaks on her membership program for NINE YEARS. I’ll be frank: Membership programs aren’t getting any EASIER to launch. Your success at this isn’t about luck or timing. It’s NOT getting easier, but memberships (done authentically and relationally) ARE becoming more POWERFUL, and more profitable. Don’t miss this wave, friend. Memberships are a game changer. Register now: bmichellepippin.com/the-membership-miracle.
Back to hustling DIFFERENTLY.
NO, it’s not about smelling the roses…
It’s CERTAINLY not about escaping work.
It’s about DESIGNING your work, your DAILY work to be something you don’t need to escape from. At the risk of sounding like I’m selling you a unicorn farm, I’ll take it a step further….
It’s about designing your work to be something you ESCAPE TO.
Those who know me more intimately have seen this evolution in me. My core (initial, inaugural) members, my friends, my family. I wake up EXCITED to do this work…. IRRITATED when anything threatens to delay me showing up and doing EXACTLY what I’ve learned not only FEEDS MY SOUL but also…
DEEPENS my relationships,
GROWS my confidence,
and — of course —
Builds my bottom line.
it’s about taking a NEW look at the part of your business that you LOVE …
and then finding a way to make THAT the marketing and selling engine in your business.
Do this and things start falling into place.
It happens quickly, and also… almost imperceptibly.
It seems MIRACULOUS.
But it’s also measurable.
In a shift AWAY from that adrenaline-based, “God PLEASE let this work” approach.
If this is what you want, join me in creating your OWN membership miracle…. which can work in ANY industry. bmichellepippin.com/the-membership-miracle
In case you missed it, you can visit my Facebook page and read my article 6 STEPS to WEATHERING THE STORMS IN YOUR BUSINESS.