There are certain things you never, ever forget. Like the exasperation of being out of contact solution, but not having enough money in the bank buy more. Or the shame of being so overwhelmed with the daily bills that something as simple as $15 for a preschool field trip is enough to push you over the edge, financially. Or being behind on nearly all of your bills and not knowing how you’ll catch up. I know that loneliness of keeping your financial struggles to yourself, to protect your spouse from the aching pressure of it all…
I’m saying all of this now because there are times when I think my clients and members forget these realities that so consistently paved the road of my humble little business journey. But I will never forget.
Because it wasn’t JUST about not having enough money. Truth be told, back in those days, I COULD have (and almost did) get a job waiting tables to solve “the money problem.”
Of course, it WAS about the money, but also about so much more.
It was about having to question if I’d always struggle between feast or famine and if “just getting by” was my destiny as an entrepreneur… or if I’d ever really make it.
It was about the agony of knowing that I was BORN for the big stage, for the main stage, but having to clamor with the masses to gain access to the “breakout session” stage. Ugh.
It was about tolerating clients that I didn’t really love, just to pay the bills…. following the “rules” about creating business success, only to have them work JUST ENOUGH to keep my hopes up for more….
But what it was really about was this:
Even after I crossed the threshold of my first 6-figure year, I lived with the constant KNOWLEDGE that I was under-earning, under-achieving… selling myself short, selling my family short, and selling my BUSINESS short.
Because I was born for
and capable of
THAT –right there — is the gut-wrenching knowledge that FINALLY became too heavy for me to bear, and I knew something had to change. I was going to do this… and going to do it my own way… or I wasn’t going to do it at all.
I was going all in because me trying to “stand out” all while following all the same rules as everyone else wasn’t working. Who knew?
I DID discover a way to create a business around my persnickety preferences, even around my personality, but it wasn’t until I was willing to lay down EVERYTHING I HAD BEEN TOLD ABOUT BUSINESS SUCCESS.
Every blueprint I’d bought.
Every “launch program” I’d learned.
Every system I’d been taught.
Every paint-by-numbers school I’d attended.
Every “rule” I was told I had to follow.
I laid it all down and put it aside. After all, I’d tried everything they told me to try, right? What did I really have to lose?
And then, I took out my OWN playbook… something, by the way, I didn’t think had THAT much value. After all, I was still struggling in business. YET, when I looked back at my wins, regardless of how modest, I realized the following:
I ALWAYS WON when I:
- bet on myself.
- was WILDLY passionate about what I was selling, making me willing to do anything necessary to get people out of their own way.
- made the MARKETING of my “thing” the same as the thing itself. In other words, I did BEST when you couldn’t tell when I was in launch mode, selling mode, or just plain serving mode. I wanted to SERVE all day long, add value all day long, and make offers that really drew the right people.
This is a system, by the way, that works for all of us. Go all in. Get WILDLY passionate about what you’re offering your tribe. Then SERVE them so much the “sell” just becomes an extension of your daily work. THIS EXACT PROCESS is what we’re diving deep into in Dallas at Women Who WOW LIVE! — the process of CUSTOM creating WILD success ON YOUR TERMS. So, if you’re ready to lay down all of the “success-in-a-box” rules and bring ALL of yourself to your business, don’t let ANYTHING keep you from joining us.
Because going half-way… acquiescing, posturing, pandering for success…
So, how about it? Are you ready to leave the “success in a box” behind and try something new? something totally and completely YOU? Something so intrinsically tied to who YOU ARE and who you are TO YOUR MARKET that it’s literally impossible for someone else to replicate… or compete with?
If so, friend… you are in the right place! Hang around a while on our blog. Come hang out with us in our online community… and also, of course, get to Dallas before it’s too late! xo