For many years, I’ve been all about content marketing… publicly — and without shame — putting on my begging pants (MANY TIMES) begging my clients and members to give me HOT content to keep their businesses hot and growing. So yes… I’m all about the content, and I show up EVERY DAY with a message for my Women Who WOW members AND the “women entrepreneur market” at large…
Of course, I’ve never been about a content calendar or an email schedule. My motto has ALWAYS been “I’ll show up when I have something to say.” And when I don’t have something to say, you can count on me not cluttering up your feed with nonsense.
Bottom-line: If I didn’t have something that will encourage, empower or equip women entrepreneurs to create a business they’re proud of… well, I’d just stay home.
BUT, I don’t stay home.
I’M A CONTENT MACHINE. I WAKE UP AND MESSAGE… STRAIGHT AWAY, FIRST THING. AND THEN, I CREATE ANOTHER MESSAGE FOR ANOTHER MARKET. THEN, I REPEAT. And repeat, and repeat.
I no longer “batch” my content. I just wake up and let it show up…. from my heart. It’s literally served up fresh every single day.
So, HOW DO I CREATE SO FREAKIN” MUCH CONTENT every single day, every single week, every single month????
Well, I don’t burden my content (the message) with anything other than just showing up. I don’t plot and plan my content calendar to support a sales launch. (I tried that and I don’t like feeling held hostage to a pre-determined focus.)
I heard the word “unleash” this week, and it resonated with me. I simply UNLEASH the content and let it do its thing. I DO NOT weigh it down, agonize over my spelling or grammar, re-read, edit, “optimize.” The message IS the message… and it’s this real, raw, FRESH content that is — truly — the lifeblood of my business.
Looking back I realized… it always has been.
Today, I just trust my content so much more than I used to… I just depend on the messaging SO MUCH MORE than I used to. And so, now, my content creation has sort of taken on a life of its own.
I was thinking about all of this… the “strategy” of just showing up and speaking directly, eye-to-eye to your target market… and how HARD people make it.
It’s never been EASIER or MORE CONVENIENT to put your message in front of a market that desperately needs to hear it
Don’t like to write? Live stream.
Don’t like videos? Start a podcast.
Can’t stand your voice? Blog.
Still… even smart and driven business owners.
They think their content needs to be this, that and the other… They think it needs to be epic or optimized for search engines, or “perfect.”
In other words, the people who have a problem producing content (i.e. showing up and talking to their target market) have put content on a pedestal.
And this whole putting something or someone on a pedestal… doesn’t work, friend.
Take sex. Put sex on a pedestal… thinking it will cement a relationship, or fix a relationship, or somehow make you feel better about yourself or your partner or forget your past, or whatever… and even SEX starts to suck.
Let sex be sex, though… just playing and experimenting and enjoying it… and you have no problems. The couples who approach sex almost — dare I say it — recreationally… for FUN. Well, they also have great relationships that go the distance. But first, they had to take the pressure off of sex. They just let the sex be the sex… nothing more. No burdens in the bedroom.
The same goes for content. Don’t put so much burden on it. Just let UNLEASH and serve people. On repeat. Have FUN with it. The more you GIVE AWAY (in terms of content) the more money you make. THIS FACT is as dependable for me as GRAVITY.
So, show up today. You’ve got an entire market to serve. If you want me to help you CLARIFY your message, help you find the message you simply CAN’T “NOT SHARE,” PM me about a private strategy session…