(HINT: THEY’D BETTER BE.)
If self-employment were as easy as it looked, no one would have a J-O-B, right? I mean, the whole idea of depending exclusively on yourself scares the pants off of most (sane) people. They’d rather show up, on time, dress according to code, leave when they can and get paid EVERY FRIDAY regardless of what sold, didn’t sell, etc.
Nothing wrong with this, or these people. In fact, I’m passionately married to one of them. But what I’ve realized is that — for the most part — their “job” is sort of a “parens” from their normal life.
They dress a certain way, behave a certain way, work prescribed hours, follow the rules… all so they can leave and have a couple days a week “OFF” where they can do what they WANT to do.
WHY DOESN’T EVERYONE JUST QUIT AND DO THE SELF-BOSSER THING?
First, some seriously just aren’t interested. My best friend is this way. For others, though, they have known or seen or even experienced too many businesses that “couldn’t make it.”
And so self-employment seems TOO RISKY.
It’s funny, though… The “civilians” or those with J-O-Bs understand something that so many active business owners tend to forget once leaving the safety zone of the employed.
Those who view what we do as TOO RISKY understand that the CRUX of success in business is making ENOUGH SALES to keep everything afloat.
THEY get this.
But, WE too often forget.
We go into business and get so DEEP into branding and networking and rebuilding our websites. We dive deep into a year-long business school, or a 9-month mastermind. And we keep honing our SKILLS and getting our name out there, that we forget what these civilians KNOW:
SUCCESS COMES FROM SALES, BABY.
So, let me ask YOU: Do your DAILY HABITS lead to more sales? Do you have DAILY sales habits that keep the flow of money in your business coming IN?
If not, friend, you’re in the danger zone. PART of the reason so many business owners voluntarily endure “feast or famine” mode is that they sell ONLY when they need money.
And not generous.
Because you know what you’re selling helps people, right??? You know that it relieves stress, builds income, strengthens relationships, fosters good health, prepares them for retirement, protects their home or family, or adds to their life in some significant way, RIGHT???
And yet, you’re still willing to distance yourself from daily selling? BE GENEROUS. OFFER TO SERVE. INVITE PEOPLE INTO YOUR WORLD.
Network, sure…. build relationships, but when you can help, let them know you can help. INVITE them to work with you.
Work on those sales funnels, Of course… They’re necessary, but they do NOT replace DAILY SALES HABITS. (I’ve got a list of 10 simple sales activities that may inspire you —on our Women Who WOW site, LOG IN> MONTHLY TRAININGS > UNDER FEBRUARY TRAINING. womenwhowow.com.)
Work on your branding, definitely… but allow your brand to be a BY-product of doing amazing business. (and, of course, to do amazing business, you’ve got to SELL.)
So, listen to your civilian friends. They KNOW how important sales are to business success. They see it, from a distance… they know that if you don’t sell enough, you’re in a danger zone.
So, sell already.
It’s the GENEROUS and RESPONSIBLE thing to do.
P.S. If you’re not already a member of Women Who WOW, where seriously driven women entrepreneurs go to create WILD success ON THEIR OWN TERMS, what are you waiting for? Find our more here: bmichellepippin.com/womenwhowow.