February = LOVE YOUR BUSINESS Month!
It’s February 1. This month, we celebrate Valentine’s Day… my birthday… and what I’ve dubbed the “OFFICIAL” Love Your Business Month! All month, we’ll be bombarded by marketing messages about romance and love and commitment, so I figured I’d kick us off with a post about LOVE and COMMITMENT… and how it applies to my business. And how it applies to yours.
See above? From left, you see the pictures of my “babies”. My business was BORN because of them… because of my desire to spend every waking moment with them… because of my refusal to hand them off for several hours a day.
Incidentally, I did ATTEMPT to go back from maternity leave. I started with four hours a week. Then, I daringly, begrudgingly upped it to EIGHT. 8 hours per week. 2 four-hour blocks of time AWAY from her. Big mistake. I quickly gave notice. I quoted an “unforeseen issue with childcare.” The issue? My kids weren’t going.
My business wasn’t born out of my passion for marketing or business or anything like that. My entrepreneurial journey is firmly rooted in my love for my kids… and my commitment to them — above any and everything else.
The conversation with my husband was less “loving” when I announced my “extended” maternity leave. That’s he and I on the far right. He was raised by a single Mom. He didn’t know women actually quit their jobs. In fact, in total shock — when I asked him how he MISSED all of the conversations we’d had about me quitting my job — he said, “I thought ALL women said that at first.”
Um, no.. Mister. I quit my job. This is my last paycheck.
Soon, my business began to take off…. and I wanted to see how far I could push it. My love for my husband…. and his commitment to me and my “crazy” decision to “work from home” inspired me to go bigger. Business affords me a lifestyle with HIM… my best friend. I’m committed to his early retirement… and many many more trips, leisurely mornings and shared experiences with him.
And, yes…. I did fall in love with this gig… for the gig itself. For the challenge. For the opportunity. For the imminent importance of what we do here. The health of our economy lays squarely on our backs. We create jobs. (HINT: that underline is a link.. read it! lol…)
We create income.
I am committed to the success of small business. Yours. Mine. My clients. Because it matters. It matters within our homes and it matters within our borders.
I love what I do because I’m an example of the “anyone” who might desire business success… You don’t have to have or be anything other than what you already have or are in order to start…. in order to succeed.
I’ve done this thing wrong… kept it hard, complicated, confusing, and hard to predict. I barely made the jump between feast and famine… the famines were longer than anticipated… and the feasts were less impressive than I’d hoped.
And I’ve done this thing right… focusing on direct response, simple strategies and consistent results… finding that the missing link was ME, my own daily, strategic actions… realizing that MOST of what I’d read, learned or been told about business success was wrong. I started working my own way, carving my own path, and harvesting my own profits.
And I LOVE sharing these strategies with you. I get teary-eyed over your success… and what it means for you. I get giddy when you win. I feel proud when I see you on tv. I’m relentlessly committed to seeing you bridge that gap between potential and profit. And I’m committed to exposing MORE of you to this “third option” of self-employment.
What do you LOVE about your business? What are you COMMITTED to this year?
Share it here, people. Be counted and be accountable. I’m rooting for you!