In my e-zine last week, I promised to roll out some great and FREE products for coaches. (Email me at email@example.com to get your free resources!) Right now, I am putting the finishing touches on a “white paper” entitled, “The Proper Care and Feeding of a Prosperous Coaching Practice”. I know the coaching industry will love what I have put together, but it got me thinking….
A mentor once told me that “Business is a LOGICAL process. The only problem with it is that it has to be carried out by EMOTIONAL beings”. How True. Isn’t it logical that if we “properly care for” our businesses, they will grow? If we “PROPERLY care” for anything, it will grow and flourish. So, why does “business” seem so hard?
Well, for one… we listen to the wrong people who give us FAULTY information about HOW to care for a business in the first place. If our paid mentors (or free “mentors” who are way too easily accessible on the internet and overly anxious to dole out advice) convinced us that our cars ran on WATER, we would not get very far. Soon, we would be complaining about how our car wouldn’t work, wouldn’t start, was a bad idea, a lemon. All that time, all we needed was the TRUTH about our car. It runs on gas. Oh, okay… well now we can get moving.
The same scenario is true for our businesses. Business is logical… There are hard and fast rules that will allow you to put some fuel on your business goals. When you know what it TRULY takes to care for and nourish your business, you can get moving in the right direction.
If I could drown out all other “business gurus” in favor of ONLY THREE… here is who I would choose for YOU:
DAN KENNEDY, because he is brilliant, bold, harsh and always tells it like it is. He is PERSONALLY responsible for helping more people go from $0 to Millionaire status than anyone in the world.
STEVE CHANDLER, because he knows PEOPLE, and business. He is brilliant at the process of marketing one conversation at a time and will transform your business and your life if you let him. He eliminates fears, and his courage is contagious.
ME… because I listen to, learn from, implement and offer the best of EACH of these men… BUT, with a fresh perspective for a fabulously feminine audience! =)