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TOP questions / goals for EXPERTS: Continuity and EVENTS

There’s nothing (professionally speaking) that revs my engine like helping “experts” increase their income…. partnering with them as they package their own mental real estate for profit…. It’s like creating something out of nothing… creating the tangible out of the intangible.  When done right, it’s like magic.

Tory Johnson and I just wrapped up an exciting Income Intensive for Experts in Dallas, TX… ALREADY those in the room have reported extraordinary ($$) results… and Tory and I have been blown away by the outpouring of love and gratitude from those in the room.  Truly,  the experience was without parallel and we look forward to the next one we offer.

Until then, though, I want to clarify some TRUTHS around what I’ve found to be TOP goals of most “experts”:  To develop a continuity product / service / membership…. and to hold, host, and fill their own profitable events.

FIRST, let’s tackle this idea of continuity.   The idea (as it is pedaled by most gurus) is to develop this sort of “FIX IT AND FORGET IT”  info-based program that you break into monthly installments and “feed” to your “tribe” slowly… rather than giving it ALL to them in one comprehensive product.

Now, there are many problems with this… from a marketing, sales, and over-all VALUE perspective… BUT I can’t get into all of that now.  (If you’re considering a continuity “roll out” of some sort for 2011, email me at michelle@womenwhowow.com and we’ll set aside some time to talk.)

Let’s just cover the BASIC principle of America’s “buy-ology” today:  A program lacking ANY human touch will be a hard, hard sell.  I would say impossible…. but there are exceptions to almost everything… so I’ll just stick with hard, hard sell.  Don’t try it.   Invigorate your “continuity program” with a human element instead…. a human touch….

Also, don’t “child-ize” your market by attempting to  determine FOR THEM how much they can “handle” each month… and talk about “spoon feeding” them with your product every month.  If they aren’t insulted by that sort of language…. Well, if they aren’t insulted by that sort of language, sell them anything you want… Bottom line, we should be INSULTED by that sort of language… and should stop using it immediately.  Moving on… =)

About those “events” we all want to host… those five- or six- figure pay days the gurus teach us how to market and sell….  Even in today’s super – busy, techno-savvy world of information overload and overwhelm, events and seminars, retreats and intensives, conferences and workshops… they still SELL because there is something really attractive about leaving behind your everyday problems to focus your attention on creating SOLUTIONS to those problems. There is one caveat, however:  Events sell BETTER when packaged as a solution or a program in which the physical event is one PART of the program as a whole.

As an example, the Income Intensive Tory and I offer is a three day event, that KICKS OFF the three months of personalized support and coaching for the experts that attend.  So, essentially, it is a private coaching program that includes an intimate income intensive…   A three – day intensive alone would be a much harder sell.

So, a GREAT question to ask yourself is this:  How can you COMBINE your idea of a continuity product or program WITH your idea for a live event????  How can you make them work together to create an unparalleled value for your market?

 


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2 Responses to TOP questions / goals for EXPERTS: Continuity and EVENTS

  • After having spent way too much money on an event on continuity/membership programs….I was so happy to get your down to earth realistic tweak on my plan at our Dallas Intensive before I rolled out my program. Honestly, you saved me a lot of time and effort and morale. Who has time to waste anymore and as small business owners, it’s demoralizing to put our hearts into products that don’t sell.

    I always count on you for the truth, and for being shown how to do things with integrity and in ways that best serve my clients and my business.

    You’re the best.

    Love to you-
    Lisa
    http://www.IntuitiveBody.com
    Simple Sacred Solutions to Living Beautifully In Your Body

  • I consider myself very lucky to have been a participant in the Dallas weekend. What I liked most was and is the human touch. Tory and Michelle were clearly giving their best to us, authentic and honest answers to questions, exciting and inventive ideas and suggestions. The follow up is by far the best part of the program. We didn’t just leave Dallas with a binder of “Ideas” that would sit in the binder and sit the binder and… you know what I am talking about. YOU get the binder and the homework, and the human touch of accountability, feedback and genuine caring.

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Real Results

Susan Brown

Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

-Susan Brown President, Impact Coaching LLC

2014-05-01T00:20:24+00:00

-Susan Brown President, Impact Coaching LLC

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Before I met Michelle I was struggling with two major things that would make or break my business – believing in my value and how to powerfully speak to the needs of my target market. I cannot say enough about how Michelle transformed my mindset and my business. She over-delivered exceeding my expectations and I View Full →

Lorin Beller Blake

Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

- Fondly – Lorin Beller Blake www.bigfishnation.com

2014-05-01T00:21:16+00:00

- Fondly – Lorin Beller Blake www.bigfishnation.com

lorinbigfish
Michelle, the retreat was absolutely perfect. Well done! I so appreciated: Your direct style. Your intense desire to support and help. Your keen eye. Your very creative mind. Your ability to name issues / challenges, be to the point, and offer simple solutions. I look forward to a long and profitable relationship with you.

Lisa Smith, MHt, CC

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

2014-05-01T00:22:37+00:00

Lisa Smith, MHt, CC LIfe by Design, LLC Coaching and Hypnotherapy www.hypnocoachlisa.com

Hi Michelle. I wanted to take a moment out of my extremely busy schedule to thank you for your help in building my business success. As part of your first group coaching and MasterMind retreat and 6 months of ongoing coaching, I have received great support and ideas–not only from you, but from the other View Full →

Laurie Baggett

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

2014-05-01T00:23:07+00:00

- Laurie Baggett, Professional Consultant for Businesses, Chesapeake, VA., USA  lrbaggett@mac.com

Since coaching with Michelle, my entire professional career and life has been completely transformed, Michelle’s out-of-the-box-thinking and provocative questions made me really evaluate who I was as a woman, wife, mother, friend and professional. I have become re- aquatinted with my-self, and my dreams, and unlocked the “present” of living today. My income has tripled, View Full →

Beth Barnes

In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

- Beth Barnes,   www.jbsrattles.com

2014-05-01T00:24:11+00:00

- Beth Barnes,   www.jbsrattles.com

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In 2008, my husband and I DOUBLED our income following Michelle’s super -simple guidance and out of the box suggestions. I joined the WOW! Factor Mastermind to at least DOUBLE again in 2009. This was my first time joining a “mastermind group” of any kind. I was both excited and nervous. But, the experience of View Full →

Jessica Riehl

Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

2014-05-01T00:25:05+00:00

- Jessica Riehl,  “Riehl Stories” Photographer, featured on Good Morning America, www.jessicariehl.com

5031_105879656002_514841002_2631694_5038486_n
Life is good. I am endebted to you forever and I am so excited about all of these developments in my business I can hardly stand it! Thank you so much… where would I be without your support and guidance?

Steve Chandler

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

- Steve Chandler, author of 9 Lies Holding Your Business Back

2014-05-01T00:25:30+00:00

- Steve Chandler, author of 9 Lies Holding Your Business Back

Michelle lights up the room with her energy, but she does something even more important: she directs your focus to results, performance and taking full, joyful responsibility for their success in business.

Lea & Rolfe Carawan

Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

- Lea & Rolfe Carawan    , www.carawanglobal.com

2014-05-01T00:26:14+00:00

- Lea & Rolfe Carawan    , www.carawanglobal.com

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Michelle has given us the much needed boost our team needed. She brought a fresh perspective that invigorated us and propelled us to profitable action. Not only is she exceptional at what she does, her practical insights are immediately applicable and her absolute commitment to our success is invaluable. Using her always unconventional – yet View Full →

Melanie McGhee

“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

-Melanie McGhee, LCSW  www.peacefruit.com

2014-04-30T22:49:03+00:00

-Melanie McGhee, LCSW  www.peacefruit.com

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“One of the many benefits I’ve received from working with you is aligning and re-aligning with authenticity in marketing. No hype, no BS? Neither work for me. Yet, that was all I could find as I struggled with learning about this end of business in this tech age. Suffice to say, I’m thrilled to be View Full →

Tara Brengel

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

2014-05-01T00:26:56+00:00

- Tara Brengel, CONTOURS EXPRESS, multiple locations in NC; USA

Michelle Pippin was a breath of fresh air for my business. Her emphasis on RESULTS rather than EXCUSES turned my thinking, and that of my employees, around dramatically. If you are looking to create UNREASONABLE results, bring Michelle on board.

Tory Johnson

“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

2014-04-30T22:50:40+00:00

– Tory Johnson, Workplace Correspondent for Good Morning America, Founder of Women For Hire, and Best Selling Author of Will Work From Home: Earn the Cash – Without the Commute.

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“Michelle Pippin is my favorite business coach. She’s great at two very specific things: Michelle can help anyone develop the ATTITUDE that’s necessary for success…and then she swoops in to target the ACTION steps that are essential for achieving whatever you dream for yourself.”

Alyssa

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

2014-06-07T01:23:27+00:00

- Alyssa, www.vintagebodyspa.com - “Indulge Your Body.”

Michelle’s WOW! Factor Retreat (held in the OBX) was the best investment I’ve ever made for my business. I would have gladly spent 5 times what it cost – it was that valuable to me! Michelle’s enthusiasm and bold thinking helped me to embrace an even bigger vision than I ever thought possible, and we View Full →

Amy Volk

Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

- Amy Volk, www.amyvolk.com

2014-05-01T00:08:49+00:00

- Amy Volk, www.amyvolk.com

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Michelle Pippin is shear genius. Her brain is crazy good and she can find money for your business where you didn’t even think to look:)) With just one suggestion she made, I’ve been able to triple my income.

Dina Beimler

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

2014-06-07T01:24:18+00:00

Dina Beimler, Human Resource Leader, NOVA Chemicals, Inc.

Motivating, engaging, and clear. Michelle exceeded our expectations and I would recommend her to any organization needing a truly inspirational, results-driven speaker.

Ana Marie Marin

Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

- Ana Marie Marin, www.a-zssolutions.com

2014-05-01T00:12:40+00:00

- Ana Marie Marin, www.a-zssolutions.com

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Thanks to Michelle’s business strategies, my business has double the revenue from last year so far. Michelle is the kind of person that takes the time to know who you are and what your business is all about. I consider this is one of the reasons why she is such an effective business coach. She View Full →

Lisa Claudia Briggs

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

2014-05-01T00:14:18+00:00

- Lisa Claudia Briggs, MSW, LICSW Mentor and Psychotherapist, Founder IntuitiveBody.com and WorkingInBeauty.com

After working with with my share of the high-profile online marketing coaches with disappointing results,I wanted and needed something really different.Quick story- I had a very bad month last Fall. The bottom dropped out very suddenly. I emailed Michelle who was available immediately to help me look at options that would create income faster than View Full →

Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

- Gretchen Gunn

2014-05-01T00:15:03+00:00

- Gretchen Gunn

Michelle is an exceptional business coach and mentor for entrepreneurs leading organizations both big and small. Working with Michelle has been an enriching and above all else, an enjoyable experience. Michelle doesn’t waste my time dancing around areas that need improvement in my business, specifically when it comes to writing business proposals, Requests for Information, View Full →

CindyWMorrison

Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

- CindyWMorrison.com

2014-05-01T00:16:53+00:00

- CindyWMorrison.com

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Michelle Pippin has truly changed my bottom line in record time. She’s doesn’t beat around the bush to tell you what you want to hear. Instead she tells you exactly what you need to do to take your business to the next level and produces results. Combine all that with her southern charm and witty View Full →

Darshan G. Shanti

In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

2014-05-01T00:19:16+00:00

- Darshan G. Shanti – The 24 Hour Champion  www.the24hourchampion.com

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In a world where there are so many people who are all about hype, all about “making the sale” and all about themselves, it’s extremely refreshing to work with someone who is exactly the opposite… and then some. Michelle worked with me at a very critical time in my business and masterfully led me down View Full →

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