Imagine this. There’s a farmer who is well liked, popular, jovial. He’s a personality, a walking billboard. His truck is (of course) a sexy John Deere green. He shakes hands at every chamber meeting, every board meeting, and makes his presence known about town. He owns more land than anyone in the county, and rents quite a few fields as well. 12 fields in all.
When he’s not shaking hands and greeting neighbors, he’s plowing land and sowing seeds. He plows and sows field 1 on May 1st, field 2 on May 2nd, and so on. And on May 13th, he gets back in his tractor and —seeing no great harvest yet in field 1 — begins plowing and sowing more seed.
You don’t have to be a farmer or even a country bumpkin to see the problem here. As long as he’s ONLY plowing and sowing, he’ll continue to uproot the seeds he planted originally and he’ll NEVER have a harvest. With 12 fields, he’s starting over every 12 days, destroying his seeds, uprooting his efforts, and mucking up the growth cycle.
You’d assume this farmer was either CRAZY or STUPID, right? Me too.
This is exactly — however — where I find many businesses.
They are constantly seeding and re-seeding. Some, spending handsomely to “seed” through commercials, sponsorships, and other advertising options. They seed and seed and seed. They pick new markets and plow and seed. They network and collect business cards and seed. They plant seeds all over town in a myriad of fields. And then they go back and seed some more.
BUT, they never water, nurture, and protect. Therefore, their harvest is pitiful. And they buy more seed. Crazy? Stupid? Maybe, but unfortunately, it’s also COMMON. I’d venture to say we have ALL fallen into this seeding pattern before. I know I have.
So what do we we about it?
1) Imagine ALL of your future income had to come ONLY from the contacts and prospects you’ve gathered so far. What would you do? How would you nurture these leads? Don’t uproot them. Don’t abandon them. Don’t give up on them. Nurture them. Water them. Show them some love. TALK to them. You’d be shocked at how quickly these prospects will grow into full blown paying clients or patients.
2) Touch base with 10 OLD prospects per week. Reach out to them personally. Be HONEST about why you are showing up, and SERVE them. Ask how they’re doing and figure out a way you can help. I recently confirmed to a prospect that I’m DELIBERATELY staying on his radar. Why? Because I can help him. I can help him QUICKLY and impressively. He just has to say yes. Be honest and authentic in your communications. Your market will respect you for it.
3) Look at your list, your field, your market and IMAGINE the possibilities. Who on YOUR radar would be amazing partners… sending you prospects? Who would make ideal clients or patients?
If I can help you, consider my NEW offer of private strategy sessions. Booking now for June!