In a world where every ad looks perfect, polished, and AI-generated… Ugly wins. Every Single Time. I am currently watching a company I love follow the way of sleek, professional, buttoned up… focusing on the parsley instead of the steak. It is heartbreaking because I LOVE this company. They are not asking my opinion, so
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Archives for July 2025
Most of What Works To Grow a Solid Profitable Business Isn’t Sexy
What WORKS is rhythmic. Repetitive. Simple. And the gurus keep screaming about NEW. The algorithm keeps demanding novelty. But business? Real, revenue-generating, reputation-building, freedom-creating business? It demands mastery. And mastery isn’t built in launches or livestreams. It’s built in the repetition you’re bored of. The email you send again. The message you repost BECAUSE THEY
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I Built My Brand Saying the Same 5 Things (all repeated below, lol…) on Repeat
PLEASE KNOW I bore myself sometimes. Relentlessly so. So I get YOUR boredom…. with me. 😊 And while I choked over — and I know WOW members would roll their eyes — every time I said “OPSP” (other people’s stages and pages), I knew what I was teaching worked. I knew it because it’s exactly
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Grow Up, Peter Pan. Going Viral is a Silly Game
I can’t imagine giggling with my friends or even my team as we talk about ‘going viral’ or what silly thing I could do along with “trending audio.” To be honest, I’d be embarrassed. As a professional. Call it too much ego or too little awareness. It doesn’t really matter, because what I do… works.
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Media Is the Shortcut to Success
(But NOT due to Views & Attention) YES, the media can be a shortcut to success. YES, it can catapult your brand faster than any “slow growth” strategy ever could. YES, my clients and members have landed in Entrepreneur, Forbes, on Good Morning America, the Tamron Hall Show and so many more — without a
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I WAS ABSOLUTELY and FREQUENTLY REJECTED AS A SPEAKER, A GUEST, AN EXPERT
My first “stage” was literally a middle finger salute to everyone who turned me down. lol… My honest approach, “Fine. I’ll build a stage and not let YOU on it.” Granted, I was up against some obstacles. I am not that great of a speaker. I refused to pay to play. I also wasn’t willing
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SOCIAL MEDIA IS DISAPPEARING MEDIA
A LOT of investment of time and money and effort and — let’s face it, in some cases DIGNITY wasted. (Cue: one tear streaming down your face pics circa 2022) For what? A moment of viRality? If you’re lucky. TRUTH: I have never relied on social media. I post here because this is where my
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3 SURPRISING WAYS THE MEDIA REALLY WORKS FOR YOU
Note 1: steal my ARM method. EVERYONE should. It’s below Note 2: This is a bit of a “dissertation” so share it with yourself, send yourself the link or just settle in with some coffee and a place to take notes. This is our 9th year of hosting The Media Event in NYC. For two
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