DOES IT FEEL LIKE YOU DON’T MATTER TO YOUR MARKET? TO YOUR PEOPLE? DO YOU FEEL INVISIBLE? (A personal story of being dumped… fast.)
Do the people who used to cheer you, pay you, refer you… stay silent? EVEN when you reach out personally?
Do you HESITATE on that launch because you’re worried … not that NO ONE will buy, but that one or two will buy and you’ll be EMBARRASSED by your “tribe” or lack thereof….
Do you argue with your spouse because you still have HOPE in this business of yours, but no matter what you do… it is still… NOT working the way a business should? (i.e. the money / profit is JUST not there.)
Do you spend countless hours (even hiring experts) to build out your offer and your funnel… only to not have enough people to go through it?
Are you SICK of practically having to BEG people to buy, or worse… twist yourself into a pretzel HOPING you’ll say SOMETHING, find that ONE thing to say.. that will make them stop in their tracks and RECOGNIZE you for all you bring to the industry? 😊
If so, you are not alone and also… I’ll tell you how to fix it.
Not long ago (early 2021) I was brutally and suddenly dumped by a group of friends that I NEVER imagined I’d be dumped by. We had SO much history. I loved and love them still. I sent a group text (well to the OLD group text thread that had me in it, lol… ) to receive just one response, which verified that YES.. I HAD been kicked off their island.
Until a few weeks ago, I still had no idea why.
The ACTUAL reason was way more hurtful than anything I had IMAGINED. The ACTUAL truth is that I was a REALLY EASY, NO NEED TO LOOK BACK “drop” for them. In reality, I JUST didn’t matter. Not really. I was an easy “toss aside.” Easy to toss, easy to ignore, easy to forget. And they moved on in the friendship group that evidently was better without me in it.
I won’t bore you with how bad it hurt. I’m sure a lot of us would get it. Oh the tears I cried over that one… But, I’m over that hurt now… it just is what it is. I did not — and do not– matter to them.
BUT .. and here’s the point: I DO matter to a lot of people. I am NOT an easy drop for other people. For them, I was nothing. For others I am worth a lot more than nothing.
The same is TRUE for YOU in your business, in your industry and to your own “tribe.”
I hear from a lot of women who internalize SHAME and WORTH based on how the market responds to their business… how EASILY they are cast aside, ignored, and unseen. To their credit, because they are badasses, because they have TRUE GRIT, they keep showing up.
But the silent tears… still fall.
And eventually, the business “hits” they’re enduring, take a VERY personal toll.
Woman, can I ask you a totally rhetorical question: What if you’re JUST in the wrong group thread??? 😊
LOOK AT WHAT YOU’RE DOING TO BE SEEN AND SOUGHT AS AN EXPERT.
😒You’re courting the algorithm. Asking questions hoping for engagement. Hopping on trending audios. Following so and so over to TikTok, going all in on video or doing WHATEVEr SOMEONE else has assured you is “where the people are.”
QUESTION: If you are JUST showing up on your OWN platforms… you are STILL talking to that same group that kicked you to the curb. Now, if you’re collaborating or somehow reaching to OTHER people’s platforms, this can be a viable play. Still, it’s just ONE play.
😒 You’re doing all the inner work. And I applaud that. Mental toughness and GRIT is what i have depended on my whole life. But QUESTION: when you emerge, when you RISE like the phoenix you are, if you go BACK to the SAME place you were cast out and rejected before… you’re throwing pearls before swine. NEW you SHOULD DEMAND a NEW Audience.
Still show up in those threads if you want. 😊 BUT don’t get caught hoping for their attention and respect again. THAT is a fool’s game.
😒 You’re investing in coaching. Personal or business. Personal AND business. But if you do not address WHERE you are SEEN, you will NEVER be SOUGHT. Not as you should be at least.
SO WHAT IS THE ANSWER?
You really have three options:
1) You can look at an ads budget. To make ads bring in a significantly larger — and different — audience to the one you have now, you’re looking at a fairly significant investment. AND you do not want to “just play” with ads. Ads to generate attention, Ads to generate actual leads and ads to convert eye balls to a fast-converting offer are all VERY different ads. (Usually. There are a FEW exceptions.) BUT you will need to invest in ADS and in someone with a proven track record to run these ads.
WHY I DON’T USE THIS OPTION:
I believe we live and die by what we live and die by. 😊 I don’t want to be DEPENDENT on ads. AD ALGORITHMS can be as fickle as Social Media algorithms. They work together, and this is just not something I’m willing to become dependent on. Doesn’t make it wrong… it’s just not for me.
2) You can do JVs and / or affiliates. At least this means you only pay an affiliate when someone buys your stuff. It’s a solid option.
WHY I DON’T USE THIS OPTION AS A BASIS FOR MY SUCCESS OR GROWTH:
JVs and affiliates are now harder to come by. Everyone is keenly aware that people buy differently and are increasingly faster to unsubscribe from email lists. So, people are (wisely) CAREFUL about burning out their lists.
A lot of JV / affiliate success stories LEAVE OUT refund rates and headaches dealing with people who come into your world without REALLY knowing who you are..
TWEAK: Consider ALIGNED partnerships with a SELECT few people who can introduce you to HIGHLY CURATED leads.
3) You can COMMIT and MAKE A HABIT OF getting on other people’s stages and pages… (OPSP)
Imagine it: you write an article NOT JUST FOR YOUR IG audience or your BLOG… but you write an article or create a video that YOU KNOW highly trusted people and individuals will share with their lists…
NOT because they get a kick back but because YOUR VIEW / APPROACH / STORY is VALUABLE to them and their market.
I am giggling at myself because I have preached “other people’s stages and pages” for so long that I fear the phrase cues INSTANT EYE ROLLING from people who have been around me the longest. 😊 BUT those who put it into practice are NEVER disappointed.
BTW, because I think this is important to say:
“OPSP” or VISIBILITY is DIFFERENT than starting your own YouTube channel OR podcast. THAT is a stage waiting for YOU to build an audience. The OPSP STRATEGY — WHAT I TEACH — is about getting on stages and pages that ALREADY have a RABIDLY LOYAL audience and haven’t YET heard from you.
Do you REMEMBER when you first started …
passionate…
excited…
and people just JUMPED ON BOARD.
Like a beautiful freshman girl in a new school… lol..
You can
and should
have that experience CONSTANTLY
with NEW
niched
audiences.
THIS is a game changer.
THIS is what I model, teach, reward and celebrate in WOWx.
Visibility is ALWAYS the best play.
Make a habit of it.
What OTHER stages and pages will you get on this month? IN January? In February ? March?
If you don’t have an answer, reach out to me about WOWx. Doors reopen in January.
