Forgive the crass analogy, but I honestly don’t think anything else can convey it QUITE AS WELL, and I REALLY don’t want this to be missed by ANY ONE. People call it “big d____ energy.” And women (in particular) know this “energy” is UNMISTAKEABLE. Also, rarely wrong. **wink** But BDE is a palpable assuredness, an
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(Critical Question-To-Ask-Yourself is below) This is one of the most overlooked strategies that is responsible for MOST brands you know… but my own as well. I have a STRATEGY for where I show up… I’m covering “The Lost Strategy of Place” as a FREE masterclass on September 12th. But here is an excerpt from something
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Let’s be honest… most entrepreneurs are exhausted. And frustrated. Many, in (what I would consider debilitating) debt. They have (sincerely and studiously) tried all the things. They have continued to show up. They’re working harder than ever to “be seen”: posting every day, chasing algorithms, buying ads that cost more and deliver less. And yet,
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For a long time, I secretly believed success came with a hidden price tag. In my mind, it was like a fairy tale villain—success would give me what I wanted, but then whisper, “It’s gonna cost you…” That belief made me hesitate, sabotage, and skate around the edges of the success I said I wanted.
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Want a better body? The secret is in the daily routine. A tidy home? Daily habits. A strong relationship? It’s not the fancy vacations or anniversary dinners—it’s the small, consistent things. Business is no different. Headlines show the “big wins,” but true, sustainable success is built in the routine. So look at your days. What
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I see it all the time: Smart, ambitious women spending $2K–$6K to get one (sponsored) article in Forbes, Entrepreneur, or Medium. And sure… it looks great for a week. 👏 But then what? ➡️ The traffic fizzles. ➡️ The buzz dies down. ➡️ The lead pipeline doesn’t budge, and NEVER budged. Here’s the truth: 👉
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I used to go on and on about how women entrepreneurs would burden their businesses with NON-business goals: like making friends, or being accepted or feeling validated. It was one of the ways women (in particular) overburdened their businesses and therefore made profit slower, harder, and less consistent.   I was right. 😊 There are
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I am launching something brand new. And so my messaging is…. GETTING there. lol… Like anyone starting something brand new, my messaging is a bit clunky. How do I Know? 1) Well, the ACTUAL PR firm / expert that I ALWAYS refer to reached out to say, “I didn’t know you’re starting a PR firm.”
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I am horrified when I see smart, talented women entrepreneurs begging for scraps. Or — in their genuine disappointment– publicly sharing their utter frustration about how people aren’t “commenting” or sharing their stuff. I’m horrified by the POSITIONING of it, of course. that’s a bad place to be for anyone in business. I’m horrified by
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