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A 2-Step Test For How Well You (Really) Know Your Target Market

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For more than a decade, I’ve contended that the absolute best business advantage you can give your business is one you cannot buy or fake: to know your market intimately… to know your target market better than any of your competitors.  This has been the cornerstone of my own business success, is the primary principle of
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The Day My Business “Took Off”

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A common question I get from new or struggling coaches is this:  “When did YOUR business really take off? What happened that brought you here?” I LOVE this question. =) I chuckle because while I’ve come a very long way in business, I know my goals… and I know I have SO MUCH FARTHER to go.
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Is Your Blog TOO GOOD For Comments?

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It’s no secret that actual engagement on a blog is becoming harder and harder to create and maintain. BUT, if you want more comments on your blog posts, more engagement, more conversation, I urge you to keep reading and also — think about which post OF YOURS deserves the most attention, so we can promote
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Sponsor Saturday: The NON-Obvious Ways to Get a Best Seller’s Attention

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I won’t mince words or feign an air of “coolness.”  My heart literally skipped a beat when I realized that Rohit Bhargava, of 15 Trends, came in as a sponsor for Women Who WOW’s last meeting of 2015, and here’s why: I attended #ICON15 in Arizona on a media pass, and have to say that
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BUSINESS TRENDS that will continue to be True in 2016

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We’ve officially been ushered into 2016…  with all of the hope, potential, and promise worthy of a new year, a blank calendar, a fresh start.  The WOW office re-opened its doors today with a notable absence as Randi is officially now off for her maternity leave. As Randi joyfully welcomes a new baby in 2016, I’m
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What You Must Know Before Hiring a Marketing Agency

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This article will tell you what you MUST know before hiring a marketing agency.   But first, I want to share the easiest — and hardest — “this ain’t happening” moments of my pre-marital dating experience. =) This TMI is for illustrative purposes only and, I promise it applies. First, the easiest.  I went out on a date
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