I can’t imagine giggling with my friends or even my team as we talk about ‘going viral’ or what silly thing I could do along with “trending audio.” To be honest, I’d be embarrassed. As a professional. Call it too much ego or too little awareness. It doesn’t really matter, because what I do… works.
For me.
And for everyone else
that does it.
When I consider the FAKE metrics of views and impressions… I come back to an interview Amy Porterfield did on her podcast (I think in 2019) It was a Facebook group owner who had TONS (Like 100s of thousands) of women entrepreneurs in her facebook group. The conversation was around those numbers and how they converted to sales. The facebook group owner was like, “Oh No, most of these people are bored or not even really in business, but they help the algorithm.” lol… I’m paraphrasing, but it was JUST THAT BOLD.
Side note: this woman sells “posts” to said facebook group of bored women now, which SHOULD give a LITTLE pause, but no one pays THAT much attention.
Anyway, call me old school, but I’m just not here for “likes.” I don’t want NUMBERS if those numbers are all wanna-be-preneurs and bored housewives with time to kill. I’m not trying to entertain the bored. And I sure as heck don’t care if something goes viral. NONE of that matters to me as a business owner.
I care if it converts.
And ONLY if it converts.
Too many business owners have BEEN TAUGHT to confuse attention with impact — as if being scrolled past (counts as a scroll) alone is enough to drive revenue. Spoiler: It’s not.
🚨 Most of your viewers… and mine… Aren’t buyers. They’re scrolling while they sit in traffic or half-watching while cooking dinner.
They’re bored, not buying.
They’re curious, not committed.
They’re consuming for entertainment, not transformation.
It’s like standing in the middle of Times Square shouting into the crowd and hoping someone slows down long enough to pay you.
That’s not a strategy. That’s performance art.
Ask ANYONE — and if they are honest — they WILL ADMIT that those who pay them the MOST money are the ones who NEVER comment. Period. So….
The Social Media ALTERNATIVES No One Talks About…
Now let’s talk about a different audience:
— The woman who’s waiting for her industry journal to arrive in the mail.
— The one who shows up LIVE for a podcast every Tuesday at 9am — notebook in hand.
— The business owner who travels to a live event, takes notes, shakes hands, and invests her time.
These people?
They aren’t bored.They’re hungry.
They’re deliberate.
Intentional.
They’re investing their time (and often their money) to find a solution. And when they find someone they trust — they BUY.
That’s the kind of visibility and reach I teach.
Not the flashy, shout-into-the-void kind.
The strategic, results-driven kind.
The kind that multiplies your authority, builds your pipeline, and shortens the sales cycle.
The kind that gets the right people leaning in and saying, “Where have you been?”
That’s WOW-X… Women Who WOW exponential.
Same concepts I’ve ALWAYS taught, but MADE exponential by taking ALLLLLL the work on me.
ALLLLLL the guesswork, removed.
The ideas, introductions, all of it: given.
The Visibility Engine That Converts is UP TO YOU to Create.
When I teach my 12-15 VISIBILITY CODES, I’m not talking about “posting more content.”
I’m talking about placing content — deliberately, where your buyers already pay attention:
✅ Inside podcasts they’re loyal to
✅ Inside the pages of their favorite journals
✅ In newsletters they actually read
✅ At events they plan their year around
✅ In inboxes they asked to hear from
This is visibility that moves the sales meter.
It’s STRATEGIC… And has conversion BAKED IN. (Although we have REPURPOSE ROADMAPS and SEEN to SOUGHT blueprints as well.)
I’ve built this entire business — multiple businesses, in fact — without a single paid ad, viral reel, or algorithmic dance. And I teach other women how to do the same.
It’s not about avoiding trends for the sake of it, although I AM working on my wildly rebellious spirit, because it is TOTALLY a thing. It’s about putting your voice where it actually matters.
Final Word?
Let them chase virality, the dopamine hits and empty algorithm.
You? Build a business.
Build a visibility strategy that leads to sales. Create content with a backbone, not just sparkle. Place your voice where it gets heard by the people ready to act — not the ones just killing time.
If you want this kind of visibility…
The kind that sells.
The kind that multiplies.
The kind that doesn’t fade the second the scroll stops…
Then WOW-X was built for you.
Doors aren’t open YET, but soon….
(Message me to get on my pre-release list.)
We’re not here to play small.
We’re here to play smart.
And win.
