(But NOT due to Views & Attention)
YES, the media can be a shortcut to success.
YES, it can catapult your brand faster than any “slow growth” strategy ever could.
YES, my clients and members have landed in Entrepreneur, Forbes, on Good Morning America, the Tamron Hall Show and so many more — without a publicist, official press release, or “hope and pray” pitch strategy. 😊 (They MEET the media. Pitch in person. Discuss the angles. Secure the press.)
BUT, the REASON people want media and the REASON it actually WORKS for business success… are two different things.
TRUTH: Media is the shortcut to TRUST. THIS is why it is a massive shortcut to success.
NOTE: This has always been true. BUT in the age of AI and “deep fakes” it is even MORE true. Did you know that being found by searches in AI is LARGELY dependent on “legacy” media mentions. It shows the ‘bots that you’re legit. JUST like it shows your market.
THE REAL POWER OF MEDIA? TRUST & AUTHORITY TRANSFER.
When you’re featured in a media outlet — whether it’s Forbes or your favorite niche podcast — you’re getting more than attention.
You’re borrowing trust.
That outlet, whether it’s an association journal or some big legacy media show, has already built a loyal, listening audience. They’ve cultivated authority. They’ve earned respect. When you show up in their feed, on their stage, as an expert in their newsletter— you inherit some of that trust.
That’s the shortcut.
If the people you’re meant to serve, see or hear you in their mindless scrolling on the socials, fine. You got that coveted “impression” or “view.” lol…
But have you MADE an impression? Nope. Not even a little bit. You’re one of many. You’re ignorable. Show up on the show they watch, in that journal they PAY to receive, on the podcast of that expert they have grown to trust? IMMEDIATELY you’re ahead of the social game.
AND, YOU DON’T NEED A MILLION EYEBALLS.
You just need the right ones. You don’t NEED to go viral. That’s why I teach two media strategies side-by-side — and why they both matter:
🎙 Big Media — High-Leverage, High-Credibility
This is what Diane and I deliver at our annual The Media Event in NYC. The real-deal face time with top-tier editors, producers, and decision-makers. Live, in-person connection and conversation in an intimate container is what leads to print features, TV segments, and permanent credibility.
Big media gives you immediate — and PERMANENT — authority. One of our attendees is still selling franchises based on a media feature they got maybe a decade ago.
�It also opens doors that were previously padlocked shut. It commands attention in a way that isn’t easily replicated. It’s fun and exciting.
But it’s the only media game in town.
📨 Syndication — Everyday Authority… at Scale
This is my signature system, what I have relied on exclusively… going all the way back to my SHORT stint as a “life coach.” (My marketing was great. So, I got found out REALLY QUICKLY … I was a HORRIBLE and VERY IMPATIENT life coach.)
I named it Syndication because I was gagging in my mouth by saying “Other People’s Stages and Pages” — OPSP — so much. lol…. (Members know this is funny… and true!)
But, OPSP is the ONLY thing I’ve relied on for leads. Never social media. Never ads. ONLY syndication.
This is what keeps my name constantly in front of ideal clients— without chasing algorithms or spending a dime on ads.
And look, I probably create more content than 90% of people out there. I’m a writer. It’s what I do.
BUT it’s HONESTLY not about creating MORE content. It’s about getting your EXISTING content seen, shared, and published across dozens (or hundreds) of other people’s:
* Newsletters
* Blogs
* Online communities
* Print magazines
* Podcasts
* Facebook groups
* And more.
It’s smart, strategic trust-building AT SCALE.
Think of it this way:
Big Media is a spotlight.
Syndication is surround sound.
When done together — it’s a visibility strategy built for the long haul AND the big leap.
MEDIA WITHOUT A STRATEGY IS JUST A MOMENT.
MEDIA WITH A SYSTEM IS MOMENTUM.
You don’t just want to be seen.
You want to be SOUGHT.
And that’s where the real shortcut comes in.
When you use media to showcase your voice, show up consistently, and embed your ideas inside the feeds, inboxes, and publications your ideal audience already trusts — you no longer have to sell so freaking hard.
The trust does the heavy lifting.
The credibility warms the lead.
The authority converts the curious.
READY TO GET SEEN — AND SOUGHT?
I believe I still have a spot in NYC. If you’re ready for BIG media, you should contact me FAST for that. But there’s something else.
Introducing WOW-X: The Exponential Edition of Women Who WOW — more media, more swagger, more sales.
This is my brand new expansion of the Women Who WOW movement — built for the women who are done waiting to go viral and ready to get visible.
Inside, you’ll get:
🎤 Monthly REACH Roundtables with real media, podcasters, and newsletter editors
🧭 Monthly Visibility Codes (step-by-step campaigns for booking guest spots, writing columns, landing mentions… laid out in a way that NO ONE else is doing. ) PLUS Visibility CHALLENGES where you WIN actual, legacy media placements. Imagine that.
💼 Access to the Visibility Vault — including scripts, pitch templates, and swipeable assets
🧠 My Repurpose Rhythm Map so you’re not always creating from scratch
📝 Your WOW-X Pitch & Place Logbook so you track results like a real business asset
🗞 The Trenches Report (our 4-page old school monthly newsletter) — because trends are cool, but timeless strategy wins every time
This isn’t PR fluff. It’s not about being internet famous.
It’s about deliberate visibility that builds trust — and drives revenue.
Want the shortcut? WOW exponential is for you.
Doors will open FIRST to those who say they want an invite. (Message me.)
The first 25 spots will go SO fast because the bonus alone is sold for $997 and that is MORE than a full year of WOW Exponential. (And it’s SUPER cool. Like, really fun and really cool.)
