Most entrepreneurs treat media (social and otherwise) like a lottery ticket. You hope to “get picked,” pray it goes viral, and then cross your fingers for sales.
Smart ‘treps 😊 come to the event I co-host in NYC to meet the media in person and essentially co-create a pitch for that show or outlet. NO LUCK NEEDED. But even THAT level of media isn’t / shouldn’t be a one-time win. Media isn’t just a tactic, it’s a muscle. And like any muscle, it grows stronger the more you use it.
The biggest mistake people — even those who INSTINCTIVELY know to pursue the media (they’re right!) — make is they constantly pursue the “big” splashy media and ignore the kind that makes the phone ring. If you want the BIG media, I can help you… by inviting you to NYC next year or by introducing you to the best PR person I know.
But what I have used to sell MILLIONS of $$ over the years is the quiet, overlooked, “non-ego” media — the industry journals, the association newsletters, the niche podcasts where your actual buyers are already paying attention, and looking for solutions.
I think of it this way: Big Media is a spotlight.
Syndication is surround sound.
When done together — it’s a visibility strategy built for the long haul AND the big leap.
Lottery Thinking vs. Muscle Building
The lottery mindset focuses on the big break: one article, one segment, one “big break,” and everything changes.
The muscle mindset focuses on a BODY of WORK: consistent, compounding visibility in the right places. Every feature adds strength, reach, and authority to your brand. Every placement is deliberately in front of YOUR perfect audience.
Think of it like the gym: You don’t do one rep or work ONE body part and expect to be strong. You train consistently, targeting the muscles that actually carry the weight in real life.
Same in business. I came up with the ARM method (I have a much more detailed pdf of this. Comment or message me if you want it.) to explain the power of Media:
* Authority. That porn star whose Mom (WHAT??) is helping her organize “marathons” where she has sex with over 1000 men has gone viral, baby. But even the SEX is free, so what would you EVER hire her for? (NOT A LOT.) Authority, GRAVITAs, the stuff that makes people come to you, get on a wait list, pay what you’re worth… that is built MOST QUICKLY with “accumulating” media, that which hangs around.
* Reach. An association newsletter with 8,000 members may not sound glamorous, but if those members are your exact buyers, that reach is more valuable than 1.8 million random views.
* Multiplication. A media habit compounds DAILY…. One hit becomes ten assets, one podcast becomes days of attention, one article generates multiple leads. REAL media builds on itself, when you know — and make a habit of — my syndication system.
Real Media That Moves the Needle
One of my clients landed an interview on a podcast with only a few thousand listeners. But every single listener was in her target industry. That one episode brought her four new clients in under a month.
Another member had her article published in a niche association journal. It didn’t “go viral.” But it went directly to 42,000 members in her field. She landed seven new contracts from that one placement.
Meanwhile, I’ve seen entrepreneurs chase “big media” features — and yes, they look amazing framed on the office wall. But many quietly admit: they got applause… not clients. Visibility without strategy becomes vanity. **NOTE: big media SHOULD land clients. It certainly can, but you can’t just show up, you MUST frame it strategically.
Let me be clear: Big Media 100% has its place. It builds credibility. It opens doors you didn’t even know existed.
But if you’re serious about building revenue, you can’t stop there. You need to BUILD the media muscle that MOVES and MOTIVATES your market TO BUY. That means putting your voice consistently in the newsletters, journals, and podcasts your buyers already consume, trust and depend on.
THIS is not about ego.
It’s about revenue.
And it’s available to anyone willing to do the reps.
That’s why I created WOW-X — the visibility gym… the training ground for women entrepreneurs to build and flex their (Money-Making) Media Muscle. Not by chasing algorithms or gambling on virality, but by planting your expertise in the exact places your clients trust most.
Because media isn’t a one-time lottery win. It’s the compounding strength that carries your business forward, client after client, year after year.
Bottom line: If you want clients, not just clicks —
If you’re done chasing likes,
praying for virality,
and bowing to algorithms and trends…
If you’re DONE desperately chasing leads, cold-messaging “new people”
and your SECRET (logical) DESIRE is that YOUR BEST CLIENTS find and reach out to you…
(as they should, because you’re amazing at what you do)
then WOW-X is where we train that muscle.
TOGETHER. �
THINK….
all the assets to make it happen. (NO guess work. No LEARNING even. it’s practically done FOR you.)
Introductions every month.
Challenges where you win…. MORE MEDIA… month in month out.
Do this with me, and your business will be UNRECOGNIZABLE in six months
Doors open soon.
The bonuses for the first 20 to join are OUTRAGEOUS in and of themselves.
Ask me how to join.
