So many sales pitches (IN EVERY INDUSTRY) are aimed at the buyer’s desire to REJECT the process, to “skip to the good part.”
Look, I’ve been in business for myself for two and a half DECADES. I KNOW that the best thing to sell is FAST and EASY. I KNOW that people WANT to be sold “ease” vs. work. If I had no integrity, this IS what I’d sell.
But the truth is,
you can buy VIEWS, but you cannot buy VOICE.
Creating a voice that they (your market) can’t unhear, the voice they PREFER, the voice that they trust… the voice they come looking for when the “algorithm” stops showing you to them or the CSM doesn’t deliver your email. That is built OVER TIME and in INTIMATE capacities (at first.) This is NEVER built with robots or automated this or that. Not ever.
You can “game” impressions, but you cannot game influence. You EITHER have it or you do not. To gain INFLUENCE that lasts, you MUST make an impact on people. Actual showing up. Actual conversations. ACTUAL impact.
You can beat the algorithm, but you cannot beat the market’s APATHY unless you show up and show THEM you care.
You can force going VIRAL but NOT being VITAL… to your market, to your people, to your industry.
These things take time,
but you can make money
STARTING NOW,
STARTING where you are.
Don’t try to skip the process…
lasting platforms are built over time.
Let me know if I can help,
if you want me to show you the way.
I don’t hide any part of what I do.
I don’t have secrets that I sell.
I WANT you to succeed and succeed big.
SO MUCH TIME, EFFORT AND MONEY WASTED TRYING TO GET THE “PLATFORM” WITHOUT THE PROCESS
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