The decision that confuses people most is how little I chase, perform, shimmy or beg for attention, views, funding or anything of the sort.
I’ll never forget my conversation with Daymond John when I met him at a private event and we started talking about business. I told him about WOW. He was like, “why don’t you bring this to Shark Tank?”
My answer, “Because I don’t need your money and I wouldn’t be willing to give up even 1% control of my company.”
He just smiled… KNOWINGLY.
He didn’t EXPECT that answer, but he TOTALLY “got” it.
I didn’t need funding because I build quietly.
Consistently. Under the radar.
From the outside, that looks reckless.
Like I’m ignoring opportunity or “refusing to play the game.”
In a world obsessed with scale, speed, and social proof — my refusal to perform feels counterintuitive.
But I learned early that hype is expensive, impossible and exhausting to maintaining and –frankly — usually hollow, at least financially.
When I started my business, I was woefully underfunded.
My husband and I had $213 in savings and I took $50 of that to start my business. We had no credit and no cushion.
While everyone else was buying leads, buying ads, buying attention — I built a business that could sell, sustain, and scale without a marketing budget.
It looked small.
It looked slow.
But it was stable.
So when the market collapsed in 2008, credit lines were called, and everyone’s “big plans” dried up — I didn’t.
My model didn’t depend on capital or borrowed money.
It JUST depended on me.
And I will ALWAYS bet on me.
That’s been the secret all along, by the way.
I trust myself completely.
And I keep it simple.
I write. I publish. I syndicate.
I get on other people’s stages and pages.
I use social media, sure — but it’s from the overflow, it’s not the origin.
Does social bring me clients? Of course. Anything you put consistent effort into will produce a return, but it’s not my PRIMARY source of leads or sales, and I MAKE SURE my sales engine is NEVER dependent on algorithms.
To most people, that looks arrogant — like I think I’m “above” the new rules.
It’s not arrogance. It’s discipline.
I know what works.
I trust what lasts.
And I’d rather master fundamentals than chase fads.
That mindset — betting on myself instead of the system — is what keeps me winning.
Because while everyone else is busy “optimizing,” I’m still monetizing.
It’s not flashy.
It’s not fast.
But it IS real.
It IS dependable.
It ALWAYS works.
Message me about WOWx.
Doors are open now
