If you were my client and you came to me confused about business strategy, specifically how to get your lead generation humming again, where there is MORE demand than supply… here’s the first thing I’d ask you:
Where are you showing up so that your ideal clients can find you?
Right? Because when LEADS are a problem (i.e. you feel like you’re selling all the time to the same people and fewer and fewer are buying…) then you need to get in front of MORE people who are your ideal clients. Simple.
But too many keep showing up in the same places, talking to the same people, but HOPING something changes. (??) They show up on THEIR podcast. They show up in the same mastermind. They show up on THEIR same social media platforms. But, like… where ELSE?
Often times, there IS no where else they’re showing up. The PROMISE of “I have 15K followers” Or “I’m doing more reels to hit the algorithm” is STILL you showing up in the SAME place talking to LARGELY the same people. The strategy of PLACE has NEVER been more important to the financial success of a business than RIGHT NOW.
Action item: Where are your ideal clients ALREADY hanging out? What do they listen to? What events do they attend? What journals do they read? If you really want to make a marked difference in your business income: Make a list of no less than FIFTY answers to that question. SPECIFIC podcasts, blogs or newsletters? SPECIFIC masterminds or memberships they’re paying for? SPECIFIC events they’re attending.
FIFTY.
THIS is the beginning of your Strategy of Place. BONUS: If you will send me YOUR list of 50, I will GIVE you my Strategy of Place training as a gift. (I sold it for $97.)
Bottom line, ALLLL of us are now content creators. Right? We’re creating reels, lives, videos, audios, podcasts… we’re participating in online summits, etc. And that’s part of it. You WANT to show up with authority. Clear ideas. Strong opinions. Specific solutions.
But here’s the part most people miss:
Content CAN ONLY GENERATE CONSISTENT leads when you give it LEGS… when it MOVES.
Action item: YES… create your own content. Make it SING! But then… ask yourself: Where ELSE should this live???? Where else should it be seen? How can I edit it to give it NEW life on multiple other platforms? Comment below or message me if you want a VERY specific example of this one action item at work.
Bottom line #2: YOU need your own distribution system for your content, so that AT LEAST ONE CONTENT PIECE PER WEEK easily, naturally, habitually travels to 100 or more other “places” where your market is already hanging out and paying attention.
This is what I have been secretly building with WOWx members. Almost secretly, although they’re starting to catch on. 😊 I’ve sort of been sneaking it in, like the way a mom hides vegetables in her kids’ food.
Because if I had launched WOWx by saying:
“Join and we’ll build a full distribution infrastructure for your business.”
Most people would have run the other direction.
That sounds heavy.
Complicated.
Hard.
LONG! 😊
So instead, we built it step by step through what we call Visibility Codes.
Simple. Repeatable. Practical RHYTHMIC habits. Stack them together and something powerful starts to form.
💡First came The Law of Attention.
A repeatable habit that simplifies lead generation into one consistent practice.
💡 Then came The Authority Circuit.
Learning to look at and for adjacent audiences so you have infinite angles to enter meaningful conversations.
💡 Then The Podcast Circuit.
Getting booked where conversations are already happening.
💡Then Pitch Me Press.
Turning the tables so your IDEAL clients start pitching you.
💡 Then The Get Quoted Method.
Entering the media ecosystem so journalists begin to remember your voice.
Each code is simple AND EFFECTIVE on its own.
But they stack.
And as we head into this next phase, I’m finally revealing what we’ve really been building.
A distribution system.
Because media was never an event for me.
It was always a habit.
When I lost my brother — my only sibling — I stepped almost completely away from anything public for nearly a year. No daily articles. No constant showing up. Sometimes I appeared once a month… and only God knows what I was writing about then.
But the leads never stopped.
The opportunities didn’t dry up.
Because years earlier, I had built something quietly working in the background.
My own personal syndication system.
Multiple PLACES for my content to GO and Bring back leads!
THIS is what sets WOWx apart. It is not another “coaching group.” it is not another rah rah support system. It is a CLEVER, SIMPLE, PROVEN distribution engine.
And this month’s Visibility Code — Micro-Market Domination — is the piece that makes the system REALLY come to life.
Because instead of trying to be everywhere to everyone, you learn how to saturate one micro-market. To become impossible to ignore in one very specific room. To be unavoidable and undeniable there.
This is where all the codes we’ve been installing start working together for an impact that is unparalleled. The “codes” are stackable. The Micro-Market Domination will build on what they learned pitching themselves to the media and to various podcasts. It will use the language given to them by the Pitch Me Press.
Bottom line; In WOWx, media is NOT an event. It’s a HABIT. Surround sound visibility. It builds MORE than egos. It builds BANK balances. It is ALL i have ever relied on to generate quality leads, ON REPEAT and with ease.
Which is why I’m saying this quietly but clearly now. 😊
WOWx is no longer just about learning visibility.
It’s becoming the place where YOUR authority gets distributed…. on repeat
