YOU USED TO GET TO CHOOSE. (THANK A DIGITAL MARKETING “EXPERT.”)

When I began writing copy for entrepreneurs and even when I began coaching entrepreneurs, their PAID POINT was EITHER

No (or not enough) time.

OR

No (or not enough) money.

When they had more time, it was because they had too few PAYING clients, patients or customers. When they had more money, they had MORE paying patrons, so they spent their time serving them.

NOW the “experts” are teaching strategies and systems and softwares that lead to entrepreneurs having NEITHER time NOR money. You used to get to choose. Now you get to have both.

Because their focus is OFF of the “get paid clients in the door.” and ON fake metrics like views or engagement or whatever…. they’re actually training entrepreneurs AWAY from business principles that dETERMINE their time and money freedom.

The result? Maybe you’re living it: Chaotic meetings, constant to do lists, always playing catch up, too few PAYING clients, too many NEW HACKS, too little time to dream OR do. LOTS of effort and expense. TOO little result.

Bottom line: Business principles have not changed. Human psychology relating to sales has not changed. Business METRICS have not changed. Don’t fall victim to someone saying otherwise. Get back to basics. You owe it to you, your schedule, your bank account and to your market