MEDIA: IT SEPARATES SURVIVORS FROM THE “SOON TO BE FORGOTTEN.” — Dan Kennedy “Media” used to be understood as THE PLACE YOUR MESSAGE SHOWS UP. (Because she who controls the message controls the money.) But in recent years, the primarily understood definition of MEDIA is “PR” or “tv shows” or “magazines.” Media is CERTAINLY these
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I don’t know who needs to hear this, but: you’re not struggling in biz because you lack strategy. Some of you are struggling because you’re trying to build something that isn’t even remotely yours, using a voice and tools and a rhythm that simply does not fit. I don’t care what’s “working” for others. Or
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Sales Tanking? WHY DIGITAL MARKETERS ARE STRUGGLING RIGHT NOW. (HINT: It is an OFFER / PRICE issue and there are 4 things you need to do right away, so scroll down. I am inundated with digital marketers (admittedly largely from one particular mastermind, but it is a REALLY BIG mastermind) who are coming to me
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I have long taught that if I wouldn’t do X to get a man, I wouldn’t do X to get a client. This OBVIOUSLY includes: chasing…. constantly following up, “Have you decided if you like me yet?” lowering my standards (including my rate!) to fit their expectations…this list can go on and on, but it ALSO includes…. BEGGING and
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Visibility that compounds. Credibility that converts. No matter what you do, what you sell, or how long you’ve been in business… THE MOST COMMON PROBLEM IN MICRO BUSINESSES is the unsteady flow of leads and paying clients / patients / customers. The frustration is that you know how AMAZING you (or your products) are, but
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Train WOWx has left the building. It’s too late to join our Founders, but it is NOT too late to create your OWN Year of Visibility. Imagine it: 3-5 NEW audiences every month. Compounding every month. Stacking on top of each other. ORCHESTRATING visibility. CHOREOGRAPHING leads. This changes everything. It is why I never have
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Too many entrepreneurs are out here chasing… Chasing likes. Attention. Algorithms. Clients. Cash. Chasing whatever is trending… “maybe if I use the right trending AUDIO or if I mention this HOT show… maybe then…” But chasing NEVER commands. (Plus, by definition… anything you’re chasing is running from you. Let THAT seek in.) WOWx ‘treps…. though…
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Most of the time, my name gets passed around quietly behind the scenes… among two main communities of entrepreneurs. In hushed tones, “I know this girl” is eventually whispered… PRIMARILY when 👉a company hits a PR nightmare. 👉 sales bottom out. (supply chain issues, culture / industry issues, etc.) AND / OR 👉 a key
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Most would rather look good and lose… than look boring and win.That’s what I see play out in the world of entrepreneurship all the time.The funnels are pretty.The reels are polished.The branding is gorgeous.The partners are SOOOO impressive. lol…the list is SOOOOO big.And yet… behind the scenes, the bank account tells a different story.Here’s the
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