Sick of trying to compete with the Alex Hormozi’s of the world? Worried your content isn’t being seen?Up here begging publicly for likes and comments? UPSET that people will privately “love” your content but don’t comment because you think it’s hurting your “algorithm?” REALLY FRUSTRATED at your enrollment numbers? Feel like your numbers are WAY down?We’re
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3 WAYS EVEN SMART ENTREPRENEURS KILL / WOUND / LIMIT THEIR BUSINESS
If you think of your business like a plant or a garden or a tree — which is a useful analogy in so many ways… You have to have an idea to PLANT and NURTURE, you have to stick with it EVEN when yo don’t (yet) SEE results, You have to be MINDFUL of distractions
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TRUE (BIZ) STORY: NO ONE CAN FIGURE OUT HOW I ALWAYS WIN AT TOP GOLF
I have never golfed. I have only been on the golf course twice in my life and I just “rode along.” I have zero skill and maybe LESS actual athletic prowess. My swings are so “off” that the camera doesn’t even REGISTER half of them, so I LOSE some of my points because the system
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REAL Media Is REAL Muscle: Stop Treating It Like a Lottery Ticket
Most entrepreneurs treat media (social and otherwise) like a lottery ticket. You hope to “get picked,” pray it goes viral, and then cross your fingers for sales. Smart ‘treps 😊 come to the event I co-host in NYC to meet the media in person and essentially co-create a pitch for that show or outlet. NO
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2025: WE’RE IN THE “OLD SCHOOL IS BEST” ERA
And I think it’ll be my favorite ERA yet. Hear me out. In 2006, 2007… i was already coaching businesses, doing a lot of copywriting but transitioning into strategy. At that time, in the era of NO INTEREST home loans and credit that flowed like honey…. I was enduring this secret shame of my $50
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I never say anything to my clients / members that they’ve never heard before
(Well…. my STORIES, my ANALOGIES… are sometimes a shock, at least to the uninitiated. lol… ) But as far as the STRATEGIES I design… the SHIFTS I prescribe, the CORE of what I recommend to create “outsized” success the kind that is hard for people to believe… you probably DO know them all. I mean,
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ROOTS, REPUTATION & REVENUE — The 3-legged Stool of Business
You can have one without the other two, or two without the third in business — and MOST do — but it will ALWAYS feel like sitting on a stool with only one or two legs. Unstable. Wobbly. Exhausting. ROOTS keep you grounded when the market shifts, when platforms change their rules, and when you’re
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You Can Compete Or You Can Lead
I don’t want to teach you how to compete and win. There are 100,000 coaches — not to mention AI twins and ‘bots now– who will do that. Quick story. I was a cheerleader in high school. Some years, over 100 girls tried out to make the team, to try out in front of a
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Ugly Ideas. Ugly Copy. Better Results
In a world where every ad looks perfect, polished, and AI-generated… Ugly wins. Every Single Time. I am currently watching a company I love follow the way of sleek, professional, buttoned up… focusing on the parsley instead of the steak. It is heartbreaking because I LOVE this company. They are not asking my opinion, so
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