Your business doesn’t feel heavy because you’re doing too much. It feels heavy because you’re CONSTANTLY performing… For attention for likes for virality. For leads… And performance is exhausting. Especially when it’s baked into every ounce of what “modern marketing” tells you to do. Watch for trends. Run to catch up. Get camera ready. Record.
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I’ve been thinking about the people who keep showing up. Not the ones who pivot every quarter or launch a new version of themselves every month. The ones who’ve quietly built something real while everyone else was refreshing their feed. THIS is where I love to live, play, build relationships. THIS is where my success
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It’s been a minute since I told the story of how and why I built Women Who WOW (now called WOWx). But it’s more important today than it was then. PART of the story is — yes — I looked around the options for women entrepreneurs (the serious ones) and found NOTHING for us. Plenty
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Grant Cardone says, “Businesses Die in Obscurity. Do All You Can to Gain Attention.” He’s right, and most of us would agree. You can be the best at what you do — but if people don’t know you exist, you’ll stay the best-kept secret in your niche. Many entrepreneurs are spending half or more of
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“The biggest factor in whether someone buys from you isn’t your expertise, your process or even your price. It’s trust. And trust is becoming exponentially harder to earn.” — Preston Schmidli Every day, people are shouting louder, posting more, trying to “stand out,” by… blending in. See a trend? Jump on it. Follow, follow, follow,
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(Receipts below. 👇👇👇) Most business owners still think success depends on having the best product, service, or even the perfect marketing funnel. It doesn’t and it never REALLY has. None of it matters if no one knows who you are. The marketplace doesn’t reward the best — it rewards the most visible. And like it
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The decision that confuses people most is how little I chase, perform, shimmy or beg for attention, views, funding or anything of the sort. I’ll never forget my conversation with Daymond John when I met him at a private event and we started talking about business. I told him about WOW. He was like, “why
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I remember the day that a former partner HINTED at the fact that I was “replaceable.” The person said, “They all want to be the next Michelle.” My genuine response, “Good luck.” No surprise that the partnership didn’t continue. 😊 The brand floundered a bit… and then disappeared. Turns out, there WAS NO “next Michelle.”
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The feeling that STILL sneaks up on me isn’t doubt or fear. It’s overwhelm. Not from the work itself. I can handle that. I LOVE the work. But from being the wife, the mother, the daughter, the aunt, the Namma, the friend that I want to be… that my heart LONGS to be. Frankly, for
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