You know the one rule everyone loves to preach?“Don’t pay to play.”Know how I know? Because I have said it myself. Truth: I have never paid to be featured. I have never paid to speak. I have never “sponsored” to speak. BUT I feel differently about it than i once did.Why? Because the TOOLS (mostly search)
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I’m not anti-hustle. I’m not anti-social media. I’m not anti-webinar or automation or any of it. But I am anti-delusion. And that’s why I’m still standing. Still leading. Still growing in a VERY noisy industry… with “competitors” who are better funded, better known, and better connected than me. Because while they were chasing trends, I
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This isn’t about arrogance. It’s about agency. While everyone’s waiting to be discovered, I’m out here building my own stage and making sure the right people see it. No permission. No algorithms. No gatekeepers. In a world of people waiting and paying and PLEADING to be seen or chosen, this sounds arrogant. But waiting only
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MEDIA: IT SEPARATES SURVIVORS FROM THE “SOON TO BE FORGOTTEN.” — Dan Kennedy “Media” used to be understood as THE PLACE YOUR MESSAGE SHOWS UP. (Because she who controls the message controls the money.) But in recent years, the primarily understood definition of MEDIA is “PR” or “tv shows” or “magazines.” Media is CERTAINLY these
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I don’t know who needs to hear this, but: you’re not struggling in biz because you lack strategy. Some of you are struggling because you’re trying to build something that isn’t even remotely yours, using a voice and tools and a rhythm that simply does not fit. I don’t care what’s “working” for others. Or
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Sales Tanking? WHY DIGITAL MARKETERS ARE STRUGGLING RIGHT NOW. (HINT: It is an OFFER / PRICE issue and there are 4 things you need to do right away, so scroll down. I am inundated with digital marketers (admittedly largely from one particular mastermind, but it is a REALLY BIG mastermind) who are coming to me
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I have long taught that if I wouldn’t do X to get a man, I wouldn’t do X to get a client. This OBVIOUSLY includes: chasing…. constantly following up, “Have you decided if you like me yet?” lowering my standards (including my rate!) to fit their expectations…this list can go on and on, but it ALSO includes…. BEGGING and
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Visibility that compounds. Credibility that converts. No matter what you do, what you sell, or how long you’ve been in business… THE MOST COMMON PROBLEM IN MICRO BUSINESSES is the unsteady flow of leads and paying clients / patients / customers. The frustration is that you know how AMAZING you (or your products) are, but
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Train WOWx has left the building. It’s too late to join our Founders, but it is NOT too late to create your OWN Year of Visibility. Imagine it: 3-5 NEW audiences every month. Compounding every month. Stacking on top of each other. ORCHESTRATING visibility. CHOREOGRAPHING leads. This changes everything. It is why I never have
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